The definitions of Branding, Advertisement, and Marketing are often juxtaposed. If that’s not the case, then there are inappropriate beliefs that we stick to the concept of branding. Let’s broaden our horizon and agree to the feasible aspects of Branding –
Three most common misunderstandings about branding
Myth#1: Branding is somewhat like Marketing and Advertising
Branding in simple words is providing a persona to the product. But, it doesn’t involve any marketing or advertisement. They are the latter processes of making the brand more popular and desirable via reaching the masses. Branding only develops the features of ‘how people perceive your product’.
Myth#2 Your are the brand creator of your own product
At times, a highly enthusiastic idea may carry you away and you end up creating a brand that doesn’t appeal the customers. You create the brand while keeping the needs and wants of the ideal buyer. In that way, the buyer decides what kind of branding will sell for you. So, the target audience is the real creator of the Brand.
Myth#3 There’s a certain Branding Mantra
If some restaurant, having an Arabian theme is a hit in some part of Delhi – doesn’t mean the same idea will work in rest of the parts too. Different regions have a different kind of population and so the preferences are different. These preferences decide the kind of product you need to create. Every enterprise is an individual and not a clone. It will write its success story its own way.
To sum it up – a brand is personality-provider to the product that should be decided on behalf of the target audience. And, the process of Branding doesn’t advertise or market the product. It only provides an identity.