How to learn from other restaurants and get profit on

Observe theirs, Improve yours

In this extraordinary game of marketing, the slightest negligence by a food entrepreneur can cost them a lot. A restaurant running successfully for a year may start getting less recognition from the customers due to the arrival of a new one. Surprisingly, instead of giving it a patient thought and working constructively, the owner already presumes that the downfall of his business can’t be fought upon.
Wait! May we suggest you something being professionals in the food industry branding. It is a known fact that you must have visited the rival food outlet/restaurant/hotel before. What did you observe? The Menu, the Quality of the food served, the hygiene. Let’s talk in detail, what all should you have observed.
As the research conducted by the Design Management Institute concludes, the business driven by strong design outperforms the others which do not pay much notice to this integral part of promotion and branding. It has already been established that the first impression of anything will either trigger your mind to explore it or discourage you to go ahead. The report further elaborates that biggies like Coca Cola, Ford, IBM, Nike, Starbucks etc. have always been design-oriented in their marketing.
In fact, Starbucks have, as marketing strategists analyze, earned billions because it never forgets to incorporate branding at any point of contact with the customer. From promoting cups to the decor; everything is in synchronization and subtly speaks the core message. Also, always try to keep the branding not very loud. You may choose a logo or a theme that a customer can very well relate to or at least, look at it and laugh.
  Secondly, there are many ways through which your rival restaurants advertize and ensure that the customers have started considering your brand. You may also adopt the following:
Some characters to connect with people – You may create a fictitious protagonist that is visible on the chair covers, bathroom doors, entrance – sitting, laughing and welcoming respectively. Mascot may work very well in all communications, but it’s always better to hire professionals to create this character.
The crockery and the secret behind – The dishes in which you serve the food could be of the specific shape or color. For instance, if your restaurant is a hub for young couples, you may choose some special decor of the crockery. The color of the plates motivates people to eat more or less. Just to give you an ambiguous example, crockery with red color is often not recommended because it indirectly persuades people to eat less. Smaller plates create an illusion of a big portion, but bigger plates may invite customers to order more.
Furniture tricks – Many restaurants unknowingly  use uncomfortable chairs and sofas to make customers leave just after they finished their food. But will the customers prefer to visit them again? Well, if food is too good, perhaps.
That’s why customers pay the visit – Design a signature dish or drink. Create any unique recipe that is good enough to taste and different enough to mark a memory in the customer’s mind.
The Uniformity that defines a class –Uniform style of dresses for waiters and other service people in the hotel create a strong presence of the brand and generate more trust from the customer’s side.
A perfect place for them – The programs running on the TV of your food outlet should match the taste of audiences. For instance, if your outlet is children-oriented, try to show some comic stuff which pleases the entire family. Or just avoid TV as it removes attention from the food. Remember that sounds and visuals may be distracting or complimenting factor in customer experience.
Good branding is the one where every minute and the  large component of the environment and services sing to the tune of the core philosophy of your marketing. So, visit all the popular restaurants around and figure out the best that can work for your business.



Get, Set, Go with these tips, and your food business is a hit!

Thanks to the economy of the country. The demands for fast food or restaurant food have widely increased because people are too busy to cook daily. They are earning well and thus stimulate the entrepreneurs like you to stretch their food business. Like any other product, the food product too has to meet the expectations of the customer. And, to perform outstandingly, it has to be of excellent quality.
The way to a customer’s appreciation is through their stomach
Take your example for that matter! Last week, you went out with someone ‘special’ and the meeting was awesome. Why? Because when you gave the order, the waiter greeted you with a wide smile. The order was on time. The food was tastier than assumed. The dishes were clean. The ambiance was sophisticated and comfortable. Well, you just had a great experience as a customer.
If you want to build the same quality services, it is critical to evaluate the entire staff individually on regular intervals. Guide them properly on how to respond to each possible query or inquiry of the customer. Discipline indeed works as a magic spell in small as well as renowned fast food chains. For example, Mac Donalds has a long list of rules for their employees who take the order.  Happy and friendly smile is one of the musts, polite conversation within the open kitchen and wearing  clean and ironed uniforms. These measures along with many other create an everlasting positive influence on customers.
Only fresh food essentials can be luscious
Cleanliness is next to Godliness. Make sure that the waiters and cooks wash their hands frequently. The food ingredients used are of trustworthy  quality and fresh. A track of expiration dates should always be kept in mind. The raw and precooked edibles are stored in the refrigerator but not longer than required. The cooks and the waiters should have covered their heads so as to avoid hair fall in the food or anywhere around. Hope, you also consider acknowledging the health status of your visitors – if they have any allergy or flu. So, that food can be cooked accordingly for them. But we believe you already know all this and more, don’t you?
The customers are going to be smitten away by the food quality if they realize that the food in your restaurant is made with the same efforts and quality like in their kitchen. It’s time to convey your customers about how they can find your food outlet different from that of others. They might have heard the name of your food business.  Convey them a fabulous yet partially veiled idea of how are they going to enjoy at your restaurant. So that a mysterious element along with the curiosity of exploring the scene continues.  Social media is the great place to show the humanized face of the restaurant or whichever brand you manage.
While other rival brands rely on uniformity. You better come up with unique conviction. The main objective should be reflected in all sorts of branding. You should promptly showcase this marketing distinction reflected in your design and packaging but with a sense of uniformity. Specific cuisine or style of cooking may also make earn you popularity. Timely services and target audience – oriented outlets may help you to stand out of the crowd. Have you even ordered any amazing brand design from a professional agency or you were reluctant to shell out some money for this imperative part? Is your brand message consistent. Does it subconsciously speak to your buyers through food, visuals, and words? So, how different are you?
To conclude, honesty is the best policy to earn appreciation and good business. There is no shortcut to excellence.



The age of interactive technology for the restaurant business.

“Interactive technologies represent innovative ways to make your restaurant more attractive, more interesting, more hi-tech. These are not just “catches” and certainly not new elements of decor, rather, they create a unique atmosphere in a venue which will become part of urban life, the main attraction which is not to be missed.”

Restaurant business is certainly not a cakewalk to establish. From the 100 restaurants opened this year, only about 20% will survive to next year. The owners do try to experiment with the venue, style and interiors but can we deny the fact that the customer delivery system has remained same for ages. It has been a constant and thus, monotonous process of taking a table, ordering, eating and paying. The implementation of advanced ideas changes things faster than ever.. In such a competitive scenario, some food businesses are catching up faster as they drop the traditions that lasted for centuries. and move ahead while embracing latest trends.

As food branding experts, let us work it out for you. Firstly, a restaurant is just not a place to eat. It is, rather a hub where people do get-to-gather, arrive for a responding ambiance, socialize, make friends and exchange ideas.

Ukrainian businessman Dmitry Kostic is the founder of Kodisoft and numerous other projects. Few years back, he decided to work on building the technology for future restaurants. A program namely Interactive Restaurant Technology (IRT) was being launched by him in 2011. To explain you briefly, IRT enables a customer to makes them ordering online and chat with some other customer.

Another top feature is that the customer gains the sweet authority of changing the ambiance around via the touch panel. Two restaurants based on IRT have already succeeded in amusing the customers in a short span few months. The company Interactive Restaurant Technology made money by leaps within the short period of three years only.


Technological Challenges

There is a vast difference in imagining something majestic and turning it into reality. The three challenges were –

a) The touchscreen panel used in iPad can not be expanded beyond 23-30 inches. And with the screen made of indium-titanium-oxide (ITO), the speed of the electrons will hardly impose any effect.
b) The thickness of the glass in an iPad is not more than 1.4 mm. And the glass used for the table had to be around 10 mm thick.
c) It was also crucial to develop a touchscreen panel that could be used by multiple people at the same time. The maximum usage was limited to 10 people.Solution
As a result, a new technology was worked upon which did not include any analog. For instance, the interactive restaurant can identify the object by its shape. The project was further submitted to Microsoft BizPark that also helped in reducing the money spending license of visual studio and so on. The model was improvised so that could be applied directly after the completion.Why

Interactive Technology

The advantage of interactive technology is not only effective solution which attract on its own. It also helps to save on all printing expenses and reduce waiters till two. When interactive tables combined with interactive panels, restaurant interior may be changed in minutes, and it saves on expensive season decoration or give advantage to events.While restaurant income is usually based on food sales, with interactive restaurants IT tables give an ability to earn on affiliate programs. In this new restaurants, the income from FnB sales and affiliate programs from the relevant brands is 50/50. While client eats he can chat with other people, order food, or do shopping.

Key characteristics

  • Greater profits
  • Guaranteed increase in the average checkIncreased number of customers due to the new format of a venue
  • Reduced expenses in attracting customers, thanks to the uniqueness of the restaurant
  • Abolishes printed menus and other presentation materials
  • Use of interactive surfaces for advertising purposes
  • Service improvement
  • Customers may choose a preferred language
  • Customers may be informed about any dish with one touch on the interactive surfaces (including its history, ingredients, calorie count, recommended drinks to accompany dishes, etc.)
  • Instant order without waiting for a waiterHigh level of comfort.


New opportunities for you

  • Preventing incidents of dishonesty among the staffStrict control over the entire process of processing of orders
  • Instant orders, direct to the kitchen
  • Reducing time spent on service of a single order
  • Increasing the customer flow
  • Providing customers with unique services
  • Turning customers into free advertising agents (word of mouth advertising)

New experiences for customers

  • Socializing with other patronsGames, video, chat
  • Live online broadcasts from the kitchen
  • Interactive guidebooks
  • Taxi booking
  • Great impressions
  • Interactive table also helps to collect data about the client, and, as a result, provides a better service for a returning customers.
  • Besides interactive tabletops, many things can be interactive too: partitions, walls, floor, interactive terminal or bar, POS.

The Сuisine

The interactive features of the restaurant will become the basis of its concept. In addition, the customer would certainly be offered really delicious food. We will ensure that the food is of the highest quality, by selecting the best chef for your chosen cuisine – be it European, Italian, Japanese, Russian, Mexican, or any other.

Corporate Identity

It is difficult to overestimate the importance of the graphic presentation of a product. The name of the restaurant, its logo and corporate identity deserve the same consideration to attract customers. By creating an interactive restaurant based on unique technologies of management and communication, we create a brand that will be embodied in highly attractive graphics and fonts containing brilliant content. This branding book will be a guide to all external communications – from your business card to the most beautiful waitresses in the world.interactive-444


An interactive restaurant is first of all a beautiful functional venue, which harmoniously combines technology and design. We will help you design a unique and lively atmosphere that further becomes the Unique Selling Proportion (USP) of your business.


If the kitchen is the “heart” of the interactive restaurant, our equipment will become its soul. There are many kinds of interactive surfaces: interactive tables, floors, walls, partitions, bar stands, quick order terminals and electronic queues. Each of them has its specific function – service, entertainment, time-saving or information referencing. Together they create a unique all-encompassing interactive complex, which will transform the entire restaurant into an intelligent, user-friendly system, both for you and your guests.


We have no doubt that opening a restaurant of this kind will make the news in the media. But even before the all-important ribbon cutting ceremony, we will develop and begin implementing a marketing program to promote your business to ensure that the new project progresses in a well planned, thought through manner that is guaranteed to succeed. Our experience based on similar projects shows that interactive restaurants attract great interest and competent promotion makes it the most popular venue in the city.

Whether you decide to take a step towards creating an interactive restaurant or not, this project is definitely worth attention to. Besides, Dmitri Kostic proves that investments will be returned within a first year, as technology is new and many economical factors were included. Let’s hope to see first interactive restaurant in New Delhi, Who knows 🙂

All pictures by Kodisoft