Fifteen years back, the restaurant was almost on the verge of shutting down. When all restaurant bars were experimenting with their Menu and interiors, Waves had become too conventional for the people. Newness was missing. The ambience of the restaurant did not match the taste of the customers.
By circulating three advertising stickers with the newspaper in neighbouring area for three months, Waves gained immediate recognition and its business witnessed a boost. Seven years later, in order to attract new customers to waves, a total revamp was done
The outdated interiors and listless menu was changed into something contemporary and appealing. Interiors were given a totally new appearance while keeping the brand positioning in mind. Now, the motive became to renovate the identity of the product to assert an astonishing impact on people. Besides, Waves through creative advertising keeps promoting discounts and events the restaurant offers from time to time.
Unbelievable but true; three stickers helped turn the restaurant around and gave its food business the kick start it was seeking. Sustained advertising for three months but limited to weekends did the trick. Waves became a popular spot for those who relish delicacies often. Seven years later, after extensive discussions and surveying, some crucial changes were introduced to re-establish the identity of the restaurant. For instance, it was suggested to add grills to the table to create a conscious interest in the mind of the customers. The Menu was transformed to make it more interesting both visually and practically. Of course, the quality of the food was the real hero, but the client was also amazed to see the positive results in such a short span of period.