Expected Branding Trends 2016

Expected Branding Trends 2016

Time changes with no notice period. It’s important to gel along. Because otherwise the brand ceases to appeal the customers. So, steal the show in 2016. Following are the Expected Branding Trends 2016 for you –

1.) More interactive billboards
Well, unconventionally appealing billboards are going to pop out the eyes of the customers. They are likely to be different in some or the other way – it could be because of the 3D design, or bright and bubbly colors or the rock and roll theme of 70’s. What are your plans to make the brand’s billboard stand out of the crowd?

2.) Web design to give you more options
The users are going to get an entirely new experience as many renowned websites will transform their structure for better; offering more options to the customers. A well-structured and ‘clean’ website definitely prompts the viewer to visit it again.

3.) UX designs gonna be more user-oriented
The user-experience designs are going to be literally broader this year. The use of one color/monochromatic aesthetics will surely be in the picture. These little tips will highlight the design more, thus, being loudly communicative with the user and that’s done on purpose you know.

Just like fashion, branding trends get revived after ages. And, if your brand is not in fashion, it can lose out on customers as well.

Top three logo trends in 2016

Top three logo trends in 2016

The world changes with each passing day. A New year means new trends – and, that implies on logo designing too. So, are you planning to revamp your brand’s logo. It’s a great idea if you bring about fresh changes keeping the latest preferences in mind.

Top three logo trends in 2016

* The aim is to distract the audience
This year the aim of the designers is to raise the brows of audiences. And, to achieve this purpose, designers need to take the less traveled road. ‘Being Unusual’ is key.

* More use of Iconography
In the recent years, use of emojis and other similar symbols have dominated the digital space. It’s time to come up with something different. Iconography sounds feasible. Use of icons to communicate also adds creativity to the aesthetics.

* The use of negative space
The prevailing designs are minimalistic in nature. But constancy is the enemy of fashion. So, 2016 will witness less minimalistic logos with an ‘occupied’ use of negative space. And, this drastic change in the trend of logo designing will pop out the eyes of the viewers.

New Year seems to be the trendsetter for many brands. But, how do you expect your brand’s logo to be..? Share in the comments below.


Improve Landing Page, Increase Conversion Rates

The landing page is the first impression that a client receives about the online presence of your organisation. And, as they say, the first impression is the last impression. Improve Landing Page, Increase Conversion Rates. So, what to do? Well, read the below features and incorporate them in your landing page –

1. A headline that strikes the right note
Write something that gives the viewer a feeling – ‘this is something I was indeed looking for’. The message is in the bold and bright colours. It will immediately click the readers’ mind. Don’t overdo with the words. Keep it simple, subtle and direct.

2. The effect of colors
Try to use three main colours. Too many colours result in a less sophisticated view. Every shade has a personality. Make sure that it corresponds with the persona of your brand. Also, the prime colours should contrast each other. It would help in evoking the feeling of clarity.

3. A picture is worth a thousand words after all
Use a picture that is ambitiously envisaged by the customers. Pictorially try to reach the customers via developing specific feelings. For instance, an emotion of good food can be invoked by showing a healthy person enjoying healthy food.

4. Structured content, less content
The reader would never want to be overloaded with content. It is advised to structure the landing page content. It may be organised in points. Or, if it is in paragraphs then assign a sub-heading. So, that the reader only reads it, when they want to. Don’t burden the landing page with too much of words or sections.