Forget about gaining the new customers, even retaining the existing ones is a challenge. For example, grocery shopping is a weekly affair. So a majority of customers prefer going to the oldest store in the area. In some cases, a new store becomes the talk of the town. But the head-scratching matter is to find out the yardstick on the basis of which they choose the brand. Now many factors have bumped our mind including Locality, Branding, and execution, Availability of favorite brands or maybe the Cordial relations with the store-owner.
The features of the Store are a part of branding too
Most of the time, it’s random: According to a survey conducted by Ipsos, an expert company in the area of market research, very few customers favor sticking to one store for grocery shopping. The report also showed that consumers often visit multiple stores to grab the best deal. Also, they tend to choose different stores for different types of buying. However, quite perishable products like meat and vegetables may compel the customer to buy more from a particular shop.
Women and food shopping, unbreakable bond: Going more into the details, another survey conducted by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII), states that Food is the largest retail consumption category in India. Staples, dairy, fruits and vegetables account for nearly 66 percent of food expenditure amongst consumers. It also revealed that although shopping in India is usually led by women of the family, the other members also join in.
Branding Style is case specific: Thus, we suggest that ideally a grocery store should brand itself in a fashion that appeals to all segments of the customers; be it the kids or the middle-aged man or the college goers! While the branding has to be understood by a large target audience it still has to be memorable and convey the ideas and messages of your brand.
The real buyers depend on what to buy: The target audience of the store will depend on the product assortment, the general cost of the product and location.Through a proper market study, the retailers must try to include as many product brands as possible and arrange them in the most organized manner (by the type of the product or by brands) in the store. Label the store section.
Display small or more expensive products such as chocolate within the reach near the cash counter. Besides, a strategic location and maintaining healthy relations with the consumer will surely help the grocery. Guide your customer secretly with the in-store navigation to build up the pleasant memories of the shop interior and service, let them come again.