In the last few years, the email marketing has become ‘not that important’. What if we build our emails more strategically. But Why email marketing? The answer is these facts & figures –
64% of the users decide to open the mail by reading its subject line. That’s the impact of e-mail marketing we never were aware of. Thus, a strategically planned and visually appealing emailer can do wonders to your business growth.
Personalized emailers have 22.2% more chances of being read. Because such mailers subconsciously stimulate the reader and give them more attention. So the potential customer tends to open the mail more in case it personally addresses him/her.
If the subject line is wrapped up in less than 10 characters, it’s likely to be read by 58% of the recipients Long subject lines, on the other hand, reduce the interest of potential readers as everybody wants the information in as fewer words as possible.
With these researched tips, it’s obvious that you would stress email marketing more. Isn’t it?