Every other businessman is smitten away by the iconic brands. Why wouldn’t he? That comes naturally. These world-famous names have influenced us tremendously. But remember, it takes, at least, a set of decades to be known to that far-reaching community. Though exceptions are always there. So, how to begin the journey of making your business identity a landmark brand?
Three stimulating thoughts to begin a brand that’s legend-in-making
* I am not just gonna start a brand, I am gonna start a long lasting trend
Have you seen people visiting a restaurant and posting the pics while eating there? In most of the cases, it is the image of that eatery that people like to relate with. Imagine – how lucky that restaurant is! But how come? Because in the last several years its services and positioning (that includes branding too) have moved the customers enormously; so much so that visiting there has become a trend.
* I’ll Create a section (though small) that can most probably follow
Reaching out thoroughly to two hundred potential customers is far better than reaching out vaguely to two thousands of people. Begin small if you want to see the effect. The community of your brand’s followers will grow gradually. Patience is the key and your efforts will show results. So design a brand that is ideal for a certain customer rather than trying to please the entire crowd.
* A premium branding will make me pay more before it starts paying me off
It’s nearly impossible to get best from both the worlds. No customer is positively influenced by poor quality packaging, unattractive designs, and hardly stimulating.
Yes, this reason makes you pay more for a better packing and hire a more expensive designer and writer. Actually, there’s no way out. The customer feels the value when you make efforts to brand your product well. And, often a well-planned branding costs higher than the usual one.
With these three motives, LemonGrit is sure that now you are way clearer and more enthused to brand your product.