Marketing is an essential to expanding the business. The main reason of not institutionalizing this holy business sutra is because of its constantly evolving nature. Though, a recent article published by ‘Branding Strategy Insider’ stressed the popular marketing myths. Well, the cliches may only be valid on the contemporary scenario; but you can’t deny their existence as they are based on facts and figures.
These three are Marketing Myths. Believe it or not.
Corporate Social Responsibility improves the brand image to a great extent – Irrespective of how big or small CSR mission is, a few succeed in making a mark. Volkswagen whose mission was to manufacture environment-friendly cars has apparently failed in the carbon emissions test. However, it didn’t taint its image much as the sales are pretty decent in the Europe. Usually, the ‘not-so-socially-responsible’ firms get away with this undesirable identity. It’s because of the years of trust the brand has leveraged on the customers.
Going entirely digital is the key – The charisma digital space is overrated. In fact, in numerous cases, they are the billboards, radio ads or local marketing activities that do the magic. Of course, having a great social media presence is a bonus point. But, if your target audience isn’t active there, you may end up receive close to zero percent conversion rates.
Television Ads are on the verge of decline – This is probably the most popular myth of this age. However, a regular person spends at least an hour on watching television every day. In fact, many do not even change the channel. The t.v ad budget has risen UK in the last two years. Just because digital is booming, it doesn’t certify the death of Television advertising.