This is the era of awareness for health, food, fitness, information and a countless other things. Consequently, the food brands also are evolving themselves to be more pro-health. But, does it work for all brands? Think about it.
Well, sometimes the food product fails to brand itself appropriately. In that case, despite so many valuable features, it’s next to impossible to earn popularity from the consumers. So, here are a few tips to ensure that your healthy food branding appears indeed healthy to the audiences –
1. Packaging that evokes the joy of well-being
Dull or too bright shades or too many or too fewer shades, the logo is not catchy and interactive, the pictures used are of low quality or not defining the context etc. etc. If your product packaging has any one or more such above-mentioned features; no wonder you are not very happy with the kind of response you are getting from the customers.
2. Create unique brand values to conquer the heart of target audience
How different is CSR initiative of your organization? What is so special about your product? Where is the strength of branding lying? Ask yourself these questions and come up with something odd and optimistic that promotes a consumer to go for your brand.
3. Position yourself as an expert
When branding the product, pick an area/theme related to your food product and use social media to spread maximum awareness and information about it. It will help you in positioning yourself as a specialist of that certain domain.
4. Why are prices low or high? Give reason!
There is a huge customer segment that avoid buying a specific product because its prices are sky-high. Justify the prices by mentioning or talking about the usage of quality ingredients or more natural processing methods. And, in case the prices are low, lure the audience to grab such an economic deal, not in a loud bragging way though!