The brand fanatics have always claimed some or the other mantra as a sure shot success for the product. Whom to trust and whom not to? But, now is the apocalypse of all these mantras because one term says it all – Neuromarketing.
The ‘what’, ‘Why’ and ‘How’ of Neuromarketing
‘Neuro’ means ‘relating to nervous system’. Thus, ‘Neuromarketing’ is that marketing which is coined to evoke the neuro-senses. When was it not important to consider the choice of your typical customer? Do not be scared of this term, it just puts extra attention to how a consumer would react or respond to the advertisement/branding/marketing of your product.
You know what most of the people do around? They are slogging with the hectic jobs. They are too busy give those promotional social media posts a second look. The overwhelmingly occupied mind of the potential buyer is looking for some catharsis (release of emotions) in your ads. Are you willing to understand and execute their subconscious desires?
Let’s say a bakery has to be branded. It’s possible for the over-working customer living in the hotch-potch of a thickly populated metropolitan to feel the musical retro and peaceful days of 70’s when he/she enters the bakery. For that, the color composition, the props and the font – everything has to be taken care of.
Of course, a good marketing and branding can impress time and again if your product is equally impressive in terms of quality.