These days many food brands associate with others to increase the visibility factor and the save funds. Doing that has its own advantages actually. You are in a way attracting more crowd and attention. So here are The benefits of associating with another brand
Let people know the ecosystem of your brand
For example, if the owner of an organic foods brand offers a branded juice cart with purchase exceeding Rs. 3,000, then that juice brand is seen as a part of the organic foods’ ecosystem. It’s seen as a member of your brand family. Such actions let people perceive your brand from a holistic point of view. Similarly, you can partner with other food products – it entirely depends on the kind of brand image you want to extend.
The brand becomes more appealing
Associating your product with other is like adding one more dimension, converting one-D into two-D. Otherwise, the picture appears very boring. When the product has a complementary partner, the deal seems more diverse and lucrative. At times, the two products complement each other so well that nothing else is needed – it’s like earphone free with a smartphone and now listen to your favorite music.
Sometimes, marketing activities can be lighter
For food start-ups, the initial years could prove to be a lot of struggles. At the same time, it’s crucial to participate in several food festivals and events. That’s when the idea of tagging with other food ventures seems pretty alluring. It makes the business owner share their budget with the other team member. In simple words, we call it co-marketing.
At the end of the day, it’s entirely an entrepreneur’s choice of clubbing its product with some other. But, experts vouch on the fact that strategic partnership is almost a profitable one.