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How to make a revival without losing the Brand Heritage

How to make a revival without losing the Brand Heritage

The older the brand, greater is the reliability and richer is the heritage. As the digital age progresses, beloved brands are all set for a revamp; fearing the loss of identity in an almost twisted world. But, changing brand identity (especially that of a decades-old brand) may cost the entrepreneur a lot. The possible grand loss is the trust and familiarity that the customers associate with the original brand image.

How to make a revival without losing the Brand Heritage

Retain the landmark points
Who knows your brand better than you. However, you may re-confirm by asking your loyalists what makes them nostalagic about this particular product’s identity. The answer could include font, color, design, lingo and what not! Whichever factors seem to be the most prominent, retain them even after reviving the brand.

The main motive to invigorate the brand
Stagnant water starts smelling after a certain period, so is the case with a brand. However, that doesn’t imply that you need to make drastic changes. Your brand has been there for ages, all it needs is some re-brushing and polishing. In funny words, the amended brand will look like an individual who has just taken a shower and now he is ready to start the life afresh and not like an entirely different individual himself.

Be there wherever can you be
After your brand image has tuned in with the contemporary standards, let it take a tour all around. From business events to food festivals, from college fests to conferences – do some sponsorship or create events there – increase the visibility factor of your revamped brand. So that, the old becomes the new and pathbreaking. Never forget the advantage of being old, because the oldies carry experience, nostalgia, and quality!

The underlining motive of writing upon the reinvigoration of old brands was to convey the message of ‘Old is Gold’.

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Don’t just rebrand, make a proud comeback. Here’s how -

Don’t just rebrand, make a proud comeback. Here’s how –

A brand is like fashion that needs to be renewed after regular intervals. Or else, it loses its charm. Many times, the arrival of new competitors worsen the situation, considering the fact that customers have already started overlooking your brand.

Don’t just rebrand, make a proud comeback. Here’s how –

Being direct could be very inviting
Usually, many dying brands complain that customers hardly pay any attention to them because new and cheaper alternatives have taken over the market. Such a situation occurred with Starbucks. In fact, it had to close 900 outlets. Finally, it came with a witty and brutally straightforward ad campaign –

“Beware of a cheaper cup of coffee. It comes with a price.”

Actually, the other food chains offered coffee at much lower prices, the quality was not as good as that of Starbucks certainly. So, the Target Audience realized the value of a quality coffee through a simple truth –

“If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you must not be in a Starbucks,”

Maybe there’s no need to advertise but do something different
A good advertising comes with a price. The budget seldom allows that. Luckily, sometimes the non-mainstream campaigns can do wonders. For example, an unglamorous and inexpensive beer brand Pabst Blue Ribbon was on the verge of dying. It had no budget to advertise. The marketing agency they had hired discovered that most of the people who bought this brand were hipsters. The marketing team attended all the possible social gatherings and started interacting with these hipsters.

The team wore casual clothes, took an interest in the interests of the TA, befriended it and convinced it to promote the beer brand. In the coming 5 years, the sales got doubled.

Thus, of many ways to rebrand, advertising in a straightforward manner and going in the field to interact with the TA have proved to be very effective.

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branding and tomatoes

Rebranding with clarity and understanding

It is unquestionably a laborious task to bring innovation. Most of the start-ups prefer to showcase the most valuable feature of the product to generate trust among the buyers. Once, that reliability is built, the business owners play it safe.
Overcome the fear, different is distinguishable: Perhaps, the very idea of innovation  makes them insecure as it doesn’t assure guaranteed returns.  They also fear that the substantial amount of changes in the product’s features could result in losing out loyal customers as well. Among so many hesitancies, then how come the owners of Consumer Packaged Goods (CPG) renew their brands? They, also have the above-mentioned fears.
Catch up with the contemporary taste: To clarify more about brand revamping, an established name like Heinz, which is quite popular on six continents, recently, announced ketchup  that blends American Flavors with Asian Srichacha. Isn’t that innovative? Thus, in order to keep the interest of the customer intact, it is also important to keep doing something new and never heard before. On the surface, Heinz offers 10 kinds of ketchup, The flavors are carefully made; keeping the taste of diverse tongues in mind. So, you see, even a tomato is good enough to source inspiration!
Establish brand identity via innovative channels: Among so many hesitancies, then how come the owners of Consumer Packaged Goods (CPG) renew their brands? They, also have the above-mentioned fears. However, brands like TGI Friday and Starbucks offer their products in grocery stores. It helps them enhancing the visibility factor.
Experiment to amaze audiences: If you fear that your brand will not live up to the mark then let the change be begun by you.  Let your products be innovative enough to amaze the customers and keep them loving your brand in the long run. Let the restructuring of your product’s features be an exemplary work to your rivals.
LemonGrit, an expert in branding has tremendously exotic yet feasible ideas to be shared for rebuilding your brand. Hope, you are planning to outshine your competitors soon.
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