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These three are Marketing Myths. Believe it or not.

These three are Marketing Myths. Believe it or not.

Marketing is an essential to expanding the business. The main reason of not institutionalizing this holy business sutra is because of its constantly evolving nature. Though, a recent article published by ‘Branding Strategy Insider’ stressed the popular marketing myths. Well, the cliches may only be valid on the contemporary scenario; but you can’t deny their existence as they are based on facts and figures.

These three are Marketing Myths. Believe it or not.

Corporate Social Responsibility improves the brand image to a great extent – Irrespective of how big or small CSR mission is, a few succeed in making a mark. Volkswagen whose mission was to manufacture environment-friendly cars has apparently failed in the carbon emissions test. However, it didn’t taint its image much as the sales are pretty decent in the Europe. Usually, the ‘not-so-socially-responsible’ firms get away with this undesirable identity. It’s because of the years of trust the brand has leveraged on the customers.

Going entirely digital is the key – The charisma digital space is overrated. In fact, in numerous cases, they are the billboards, radio ads or local marketing activities that do the magic. Of course, having a great social media presence is a bonus point. But, if your target audience isn’t active there, you may end up receive close to zero percent conversion rates.
Television Ads are on the verge of decline – This is probably the most popular myth of this age. However, a regular person spends at least an hour on watching television every day. In fact, many do not even change the channel. The t.v ad budget has risen UK in the last two years. Just because digital is booming, it doesn’t certify the death of Television advertising.

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The 'what', 'Why' and 'How' of Neuromarketing

The ‘what’, ‘Why’ and ‘How’ of Neuromarketing

The brand fanatics have always claimed some or the other mantra as a sure shot success for the product. Whom to trust and whom not to? But, now is the apocalypse of all these mantras because one term says it all – Neuromarketing.

The ‘what’, ‘Why’ and ‘How’ of Neuromarketing

WHAT
‘Neuro’ means ‘relating to nervous system’. Thus, ‘Neuromarketing’ is that marketing which is coined to evoke the neuro-senses. When was it not important to consider the choice of your typical customer? Do not be scared of this term, it just puts extra attention to how a consumer would react or respond to the advertisement/branding/marketing of your product.

WHY
You know what most of the people do around? They are slogging with the hectic jobs. They are too busy give those promotional social media posts a second look. The overwhelmingly occupied mind of the potential buyer is looking for some catharsis (release of emotions) in your ads. Are you willing to understand and execute their subconscious desires?

HOW
Let’s say a bakery has to be branded. It’s possible for the over-working customer living in the hotch-potch of a thickly populated metropolitan to feel the musical retro and peaceful days of 70’s when he/she enters the bakery. For that, the color composition, the props and the font – everything has to be taken care of.

Of course, a good marketing and branding can impress time and again if your product is equally impressive in terms of quality.

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