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Did you do the following? Oops! Bad branding

Did you do the following? Oops! Bad branding

1. Didn’t choose to be unique
A catchy tagline, a desirable content and visually soothing appearance. Well, there are no hard and fast specifications. Go beyond the imagination. Don’t apply unless your mind echos ”Eureka!!!”.

2. Went by surface research which actually equals no research
Any effective branding is a result of aggressive inputs to dig out the consumer insight. If these inputs cannot be located on the timeline of your branding analysis, no wonder your branding did not deliver the results.

3. Your product doesn’t breathe the brand
The branding with impact is to create waves. And, most of the world-renowned companies have chosen to not to miss out on any branding aspect. Be it the tissue paper, back of the chair or the dishes. They have left the imprints on the customer’s mind.

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Private label vs. National brands

Planning to design a marketing strategy for your organization?
At  what level is it?
Private labels Vs. National brands
 Sidelining all the chaos, and coming to the point, the Nation brands can be defined as the products distributed by branded organizations with a national distribution system and national-level advertizing. On the other hand, Private labels are the one wherein products are produced by one company but under the brand name of others. But these days, several private labels are also found to be proudly equipped with national recognition and campaigning.
It’s a cakewalk for National brands as compared to Private labels
If we study the market, the former always gets the upper hand over latter Very few private labels have reached a stage where they are considered the competitor for the national brands. It is mainly because these store brands do not have to directly address the consumers but the company brand under the banner of which they manufacture. Conversely, the quality improvisation gets hidden behind poorly branding a food product. So, they find it futile to spend on extensive advertising. But, in the process, they lose the key recognition that can make them win many big deals.
Pause! Branding is trending for private labels as well
However, the story doesn’t remain the same in all cases. For example, in the area of paper industry, the private labels have witnessed a significant rise of 3.6% in a mere span of 52 weeks. At the end of they, branding is the factor that can turn the table on the previously less known side of private labels.
But, branding a food product in the domain of store brands is no less than a rocket science. So, choose the advertising mentors with care!
 

 

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Right Target Audience for Rich Food Branding

Brand plays the role of an ambassador to impress the customers. But do you know which customer segment to impress?

The Right Target Audience for Rich Food Branding is the key to successful business. Here are a simple steps to recognize the right set of individuals who would buy your food product/service –

1. Before recognizing the TA, know your product –
How can you start building without planning? Analyze your product from economical, USP, usable, age group, gender, cultural, and geographical point of view. Categorize the traits and picture the apt assortment of customers.

2. Right in the field, detect the customers’ preferences –
After doing the thesis on your product, it’s time to wear those detective shoes. Visit the shopping complex/market, magnify the personalities who buy the products falling in the same usable zone. Read the buyer’s mind, what affect them the most.

3. Direct and Develop –
Obviously, the underlining school of thought that defines the branding would remain same. However, since the taste of the customers is bound to evolve with time so is your product! Keep adding and editing the features of your food product/service although definitely not on a frequent basis.

Half the branding issue is resolved once you identify the appropriate audience to address. This creates the support on which you draw the sketch of your organization’s brand identity.