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3 factors determine if brand positioning is right -

3 factors determine if brand positioning is right –

Brand positioning is the concluding angle that governs the brand image. However, an engaging branding might not deliver positive results because despite being intriguing, it couldn’t communicate the right message. Or at times, a message is sent across precisely but the execution isn’t enthralling. All in all, the quest is to conquer the battle of boredom and ineffective communications.

3 factors determine if brand positioning is right –

The positives and negatives of your rivals – If we closely examine the competitors, we can learn the amazing and unexpected things. Maybe the apparent idea of their TA turns out to be something else. Maybe, the reason their brand has been pioneering the market is not what we thought. Overall, a ‘to-the-core’ research about associate contestants will help us forge our way to success. That includes all facets, what customers like about this brand, why do they buy it and which segment rather buys it the most?

The positives and negatives of your product – Is your product designed while keeping the Target Audience in mind? Or, the product’s specifications sing their own jingles. Sometimes, the packaging is more appealing to a younger audience while prices are high enough for the richer audience. Thus, the price is not in sync with the packaging material and design. By the way, you better send your marketing team to several supermarket stores to know the real TA. After all, you don’t have to miss knowing anything related to your product.

Now mix, match and bring up the best – After analysing both sides of the coin, we have a fair picture now. We can easily identify what goes in our favor and what doesn’t, what are the ways to outsmart the opposition etc. In the end, your conclusion will be juiced up into one line. Don’t rush in coming to a conclusion, take your time. Branding isn’t something we can risk.

What audience thinks about your product’s image can make or break your business. That’s why effective branding is the key.

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These 2 questions determine the brand potential of your business

These 2 questions determine the brand potential of your business

If we examine the history, many brands have risen unexpectedly and exponentially, while many fell to pieces. Why is there such a stark difference? Hope, your brand comes under the former category. Sometimes, the issue lies with the very realization. Time to time assessment is very critical, more critical is the way an entrepreneur assesses.

These 2 questions determine the brand potential of your business

#1 Where does my brand stand now?
If you have just begun the business, a couple of years will potentially decide if your brand can healthily survive or not. If your brand is doing average, then serious changes must be considered to improve the quality, nature, and image of the product. If your business is already flourishing, certain strategic moves can make it even bigger. All in all, patience is the key. Also, keep an account of the fact that your brand positioning is tuning in with the taste and emotional wants of the Target Audience.

#2 How do I want to see my brand tomorrow?
Why wouldn’t you dream big? Of course, you would and you do. The only hindrance to fructifying your dreams is unrealistic expectations. A successful business person always strikes a balance between available resources and possible growth. For a start-up, the challenge is to keep the company going. For doing so, enough funds are needed so expectations should be compressed a bit. Besides, rather than getting enthused with ambitions, we should prioritize the consumer experience and satisfaction. Because when we work selflessly, it helps in delivering better results.

With a comprehensive dissection of these two questions, our dear reader must be clear to produce the progress report of her/his brand.

The benefits of associating with another brand

The benefits of associating with another brand

These days many food brands associate with others to increase the visibility factor and the save funds. Doing that has its own advantages actually. You are in a way attracting more crowd and attention. So here are The benefits of associating with another brand

Let people know the ecosystem of your brand
For example, if the owner of an organic foods brand offers a branded juice cart with purchase exceeding Rs. 3,000, then that juice brand is seen as a part of the organic foods’ ecosystem. It’s seen as a member of your brand family. Such actions let people perceive your brand from a holistic point of view. Similarly, you can partner with other food products – it entirely depends on the kind of brand image you want to extend.

The brand becomes more appealing
Associating your product with other is like adding one more dimension, converting one-D into two-D. Otherwise, the picture appears very boring. When the product has a complementary partner, the deal seems more diverse and lucrative. At times, the two products complement each other so well that nothing else is needed – it’s like earphone free with a smartphone and now listen to your favorite music.

Sometimes, marketing activities can be lighter
For food start-ups, the initial years could prove to be a lot of struggles. At the same time, it’s crucial to participate in several food festivals and events. That’s when the idea of tagging with other food ventures seems pretty alluring. It makes the business owner share their budget with the other team member. In simple words, we call it co-marketing.

At the end of the day, it’s entirely an entrepreneur’s choice of clubbing its product with some other. But, experts vouch on the fact that strategic partnership is almost a profitable one.