Before you start Branding, keep these factors in mind

Before you start Branding, keep these factors in mind


A brilliant branding is associated with smartness, sophistication, humor and many other positive traits. That’s the reason the world-famous brands have an impactful branding. In fact, fresh entrepreneurs are paying no less attention to this facet of the business. The competition is steep, can we overlook any dimension?

Before you start Branding, keep these factors in mind,

1.) Harmony – It’s ok to post not so often on Facebook than to post something that doesn’t define or compliment your brand. By following this consistency, you are providing a more detailed and sophisticated persona to the brand.

2.) Well, there are two sides to any business
Immediate Reality– Evaluation of progress about immediate business growth

Long Run Dreams– Gain in terms of ability to make money
And, both of them are the deciding factors.

3.) The nature of narration – As it’s been said earlier, a pre-designed and well-planned tone of voice plays an important role. It essentially helps in providing branding a tinge of reality. For that, you need to generate a content that equally keeps the interest and responses of customer’s in mind.

4.) Looks do matter – Logic can fetch your brand a wonderful response from the audience, provided you use it in colors, designs, deciding space and font. Decide upon all the visual aspects very rationally. Once, the branding is visually appealing, the viewer is prompted to know it more.

Whenever you would write the product’s branding based on the above four points, the final brief would be much more logical and purposive. Thus, you will be having a precise branding guideline.


The three thumb rules for re-designing the logo

Has it been ages the logo of your company was last designed? Does it seem to belong from an old school of thought to be able to relate with the current generation? It’s time to revise it. Here are The three thumb rules for re-designing the logo 

a)      History can pay off: Read about the chronological history of the organization. Pick a groundbreaking event. Weave the logo around it. That’s one of the ideas. It helps in building a respectable image of the brand.

b)      The simpler the better: Readers won’t give a special time to observe the logo. Rather the logo has to be simple and sorted to compel them to notice it. Choose well-defined and basic shapes, understandable font, and maximum 3-4 colors.Too many colors are only good to bewilder the reader.

c)      Modern yet traditional: Changing the logo from the scratch is not a suitable decision. Audiences may not recognize the new logo and mistake it as the branding character of a new brand. Rather the already existing logo and bring some modern changes to it. So that there is a fine balance of evolving with time yet retaining the past legacy.

However, the need of redesigning the logo should be well comprehended before taking a major step. Your brand is the way audiences view your product. A logo should complement it.