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Where to draw the line of information in Advertising

Where to draw the line of information in Advertising

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The most challenging part of the advertising is to inform the customers in an engaging manner. Some of the entrepreneurs try to win the customer’s trust via loads of facts and information. Of course, factual reality appeals the customers. But, are you sure your information is not overwhelming the potential buyer.

In fact, a recent study reveals that an ad laden with facts and features doesn’t invite many readers. However, for a website, the same facts and features can do wonders. But, do we read newspapers and walk down the roads to view the ads? Unless the ad has some engaging section, none of us would even bother to look at it.

Information is what websites are for. It has enough space. Categorize the information and as much as you want on the website. But an advertisement has even fewer readers. For example, when the customer visits a website, it is because they already know the product and they are keen to knowing more. So, an informative website makes sense. But, an ad has to strike the target audience in one go. Too much info can overwhelm the viewer – to the extent that he never looks back. Instead of clubbing facts and presenting them in a boring manner, you can play around with one fact and or a piece of information; go for a series of ads designed in this fashion.

You know going for a series interesting advertisements is a venture worth trying. The brand and product remain same but each add has a new fact/feature (presented in a storytelling format). So, don’t you think this idea will work? Share in the comments 🙂

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Branding, Marketing, Advertising – The Basics

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Feeling puzzled but don’t even know about it? You need to know about Branding, Marketing, Advertising – The Basics. I mean that’s how a smart businessman with very little understanding of marketing and related stuff would feel! It’s imperative to know the fundamentals so that you identify your wants, After all, you need to put your wants in the right words. Keep all the confusions aside, let’s know the basic difference between Branding, Marketing and Advertising. Read below –
Marketing – It is the communication that your business generates among others. It includes the advantages, features and value of your organization. And the stakeholders, partners, and consumers form the Target Audience. The one way to make a strong position in the marketing regard is to carefully monitor what you inform the audience. Be it a direct information or indirect. The TA should only know what has already been filtered by you.
Advertising – It is the communication that your business generates among others TIME AND AGAIN. Marketing progresses as well as changes at frequent intervals. But an ideal advertising strategy should be uniform for a long period. Therefore, a very thorough research forms a strong backbone for an effective advertising campaign.
Branding: It is the communication which we receive from others. It is the image of the product/service on the customer’s mind. Suppose, you happen to market your brand wearing chappals. But if that doesn’t leave any ‘bad’ impression on people – it means you already have established a strong brand. The popularity level of the brand has reached a certain level, that is why wearing chappals is unnoticeable to the audience.
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The infinite shades of colors in advertising

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The essence of ability to see lies in the fact that we witness such vivid pictures around. These pictures are driven by colors which create a definite impression on us. Marketing is all about persuasion, And so are colors. 
Although, the endorsement industry could never hold a certain set of parameters about the usage of colors. These parameters differ from country to country, region to region and individual to individual. For instance, white color is considered holy by Christians while the Hindu community takes it as the shade of mourning. Be it anything, brochure design for food products or television commercials, the color scheme really matters!
However, generalizing can only help to a limited extent. At the end of the day, color preferences are based on Individual experiences. On the other hand, without generalization, a brand cannot form the most suited strategy. Coca-Cola used red to invoke the friendly, bold and youthful spirit of people while Nikon used earthy mustard shade to generate the feeling of optimism, warmth and clarity. And they succeeded. See! The power of colors. 75% of the total pencils produced in US are yellow in color. Psychologically, yellow is the happiest shade in the entire spectrum.
The study – excited red and competent blue also concluded that purchasing purpose is majorly affected by the color of the brand. There is no denial that personal experiences influence our choices, but, some editions can make a difference. A consumer tends to develop positive emotions for the colors they like. They may be on the stickers or in brochure design for food products. For instance, an individual not liking blue color may possibly like the glittering blue color.
Another research conducted by Hallock and named ‘Colour Assignments’ infers the following –
 colours-yes colours-no
Hence, there is a wide gap between the favorite shades chosen by men and women. Experts in the industry also claim that not just a color but color combination decides its impact on the viewers. Also, many researchers prove that the audiences like catchy and different names like ‘mocha ‘ instead of ‘brown’. Another analysis reveals that customers are prone to click the red button more than the button of any other color. But that doesn’t imply that color does it all.
After reading so extensively about shades, we are sure you would like to discuss the colors of your product advertising with a branding specialist. LemonGrit is a Delhi-based consultancy focussed on the Food and Hospitality Industry. From brochure design for food products to hoarding of luxurious hotels, let’s choose the best colors from the spectrum and make your brand the most talked about in the city.

 

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