1. A brand with responsibility – Talking only about the USP of your product won’t pay you much when the current generation is seeking some positive change. Understand what kind of ‘change’ does your Target Audiences is looking for! Talk about it on social media. Assign a certain period to a specific social media movement and then switch to some other mass-awakening talk for another period.
2. The brand is like a human being – So true, Legendary brands were a hit because they talked sense. They were very much aware of on which lines have they to bond with the customers. Be it through humour, sarcasm, direct opinion or whatever seems to work the best – keep the school of thought for communication simple and constant. Don’t deviate from the premeditated direction of the brand image. Just like we have certain notions about celebrities, your brand as a human being should present itself desirably to the viewers.