It is unquestionably a laborious task to bring innovation. Most of the start-ups prefer to showcase the most valuable feature of the product to generate trust among the buyers. Once, that reliability is built, the business owners play it safe.
Overcome the fear, different is distinguishable: Perhaps, the very idea of innovation makes them insecure as it doesn’t assure guaranteed returns. They also fear that the substantial amount of changes in the product’s features could result in losing out loyal customers as well. Among so many hesitancies, then how come the owners of Consumer Packaged Goods (CPG) renew their brands? They, also have the above-mentioned fears.
Catch up with the contemporary taste: To clarify more about brand revamping, an established name like Heinz, which is quite popular on six continents, recently, announced ketchup that blends American Flavors with Asian Srichacha. Isn’t that innovative? Thus, in order to keep the interest of the customer intact, it is also important to keep doing something new and never heard before. On the surface, Heinz offers 10 kinds of ketchup, The flavors are carefully made; keeping the taste of diverse tongues in mind. So, you see, even a tomato is good enough to source inspiration!
Establish brand identity via innovative channels: Among so many hesitancies, then how come the owners of Consumer Packaged Goods (CPG) renew their brands? They, also have the above-mentioned fears. However, brands like TGI Friday and Starbucks offer their products in grocery stores. It helps them enhancing the visibility factor.
Experiment to amaze audiences: If you fear that your brand will not live up to the mark then let the change be begun by you. Let your products be innovative enough to amaze the customers and keep them loving your brand in the long run. Let the restructuring of your product’s features be an exemplary work to your rivals.
LemonGrit, an expert in branding has tremendously exotic yet feasible ideas to be shared for rebuilding your brand. Hope, you are planning to outshine your competitors soon.