Planning to design a marketing strategy for your organization?
At what level is it?
Private labels Vs. National brands
Sidelining all the chaos, and coming to the point, the Nation brands can be defined as the products distributed by branded organizations with a national distribution system and national-level advertizing. On the other hand, Private labels are the one wherein products are produced by one company but under the brand name of others. But these days, several private labels are also found to be proudly equipped with national recognition and campaigning.
It’s a cakewalk for National brands as compared to Private labels
If we study the market, the former always gets the upper hand over latter Very few private labels have reached a stage where they are considered the competitor for the national brands. It is mainly because these store brands do not have to directly address the consumers but the company brand under the banner of which they manufacture. Conversely, the quality improvisation gets hidden behind poorly branding a food product. So, they find it futile to spend on extensive advertising. But, in the process, they lose the key recognition that can make them win many big deals.
Pause! Branding is trending for private labels as well
However, the story doesn’t remain the same in all cases. For example, in the area of paper industry, the private labels have witnessed a significant rise of 3.6% in a mere span of 52 weeks. At the end of they, branding is the factor that can turn the table on the previously less known side of private labels.
But, branding a food product in the domain of store brands is no less than a rocket science. So, choose the advertising mentors with care!