Krome is one of the sub-brands of Jindal Stainless. It sells stainless steel containers used in the kitchen. They are one of the leading names when it comes to catering to the common masses and not the select.

Challenges

The challenge was to create a packaging this project in an appealing manner without making any compromises with the information to be showed. The client had already sent a packaging design which was apparently labeled by him as an inspiration.  The products made out of stainless steel are indeed reflective in nature; making creative photography more challenging. Undeniably, the quality of the product is up to the mark. But packaging had to do its job of appropriate marketing as well.

Solution

In order to provide the best from the angle of packaging; it was decided to create a way classy designs so as to throw even better impression on customers. We begin from the scratch. Food to be showed on the front side of the packaging was cooked by us only in order to bring out the desired colors and shape that go well with the rest of the design. The entire information contained in the former packaging was restructured. This text-heavy information was carefully divided among the four sides of the packaging. Gray color was used in the background to compliment stainless steel pictures. Unnecessary images were chucked out. It was made sure that no extra light is being diverted to the steel products.

Result

Krome products fall under the high price category and that compels the customers to look in for a product that does justice to its quality as well. The client was surprised to witness the overpowering effect of a good packaging.