Chowki is a delivery restaurant focused on a flavor-brimmed Indian food. It was founded by two food enthusiasts with hotel background and rich experience of working with the top-notch Five-Star hotels. This foodie endeavor was started in South Delhi; an area known for its good food habits.
The area already has many places to eat at. Like multiple restaurants in the Kalkaji and around, Chowki was specialized in North-Indian food too. The challenge was to draw a line of difference that makes Chowki’s food and services stand out of the crowd.
In order to establish a distinguished identity, Chowki offered a wide array of varieties that would prompt the customers to make the trial order. This restaurant, on purpose, was planned to create a delivery based industrial kitchen with no retail counter. With sound print and digital branding, its identity got stronger as a premium food outlet in the region. Also, the creative packaging of its products helped in building a noticeable impression on the customers at one go.
Professionally designed Menu and Packaging will actually give a motivation to the customers to make the first order. The packaging was precisely created for Chowki, it shares unique branding design and cost effective construction which decreased production cost almost to a half. The Menu was printed on a high-quality paper to generate an experience of a good restaurant and not just any other kitchen. Food photography was created for a particular design of the menu and the site. The pictures were designed in such a way to show the idea of family gathering without showing the people but just food. Any brand needs to promote some key values across all communications and for Chowki these values are family, tradition, and quality. Nowadays, professional food photography is also creating a buzz over social media and food networks such as Zomato.
The concept of deliciously and delicately cooked North-Indian food with no compromise with the quality proved to be successful to attract customers immediately. In fact, two weeks after the restaurant got started; it also started getting inquiries from the non-Delhiites. Chowki’s food attracts people from far and wide. Starting from close by areas like CR Park and Alaknanda, the outlet also sees customers from Faridabad, Noida and even Greater Noida.
Along with the awesome food, the wonderful conceptualization of Menu and Packaging has expanded Chowki’s prospects and now it is on its way to get established as a renowned food chain in the coming times.