Arttd’inox is a daughter company of JSL Lifestyle Ltd. It is specialized in stainless still modular kitchen, tableware, and home decor products in India. The objective of the organization is to focus on everyday designer solutions in the area of stainless steel products.
The task was to create a small A6 catalogue. It was supposed to look elegant and attractive to motivate the customers, to buy and label this product cost friendly when compared to its worth and durability. The design of the catalogue was changing every month. Both design and photography had to be created by us.
Making an attractive and elegant catalog of size A6 is a bigger challenge than it seems. Especially, if the designers have been briefed to show the product with all the small yet important details. We decided to capture all products from a particular angle and made them more admirable with certain additions and gentle natural reflection. Each sub-product of the most complex 66-piece set was photo shooted separately while some products were shown with enlarged details and others were made spread on two sides to represent a set due to their large size.
This catalogue became very popular and the showrooms started using its cover shot as a permanent decor for interiors. Next several catalogues were designed on the basis of the same idea of using a specific angle and minimalistic treatment. Clients gave a positive feedback for the small size catalogues which they could take with them from the showroom itself. The catalogue added value to the brand performance and created a concrete image of the brand in customers’ mind.