Yeah, the new brands often take the time to carve a niche in the market. In fact, some of them can’t stand the test of time.
Anyways, how is your food going? Make your food services talk of the town with these 3 steps –
1. Catch the well-known experts
We all believe what we see. So, you need to showcase a set of experts which gives consultancy to your business or better if it works for your brand. For instance, even for a simple salad, invite a professional salad maker. Click a few pics in which he teaches your chefs the salad preparation. What next? Post the pictures online (all possible channels). It would give an impression that your food product is based on the expert’s guidance.
2. Partner with the popular
Many food brands claim to be healthy. The customer is confused and ends up believing only a few. “A person is known by the company he keeps”. That implies on the brand as well. You may offer a healthy cooking oil for free with each order exceeding Rs. 1500. Seeing an established oil brand associated with your product, it also positions the latter for better.
3. Publish engaging stories
On any special event, say Valentine’s Day or Diwali, warm up the customer with your attention. Show it to the world. For instance, if there’s a Friendship day, thank the customer (who ordered the most) on social media and wish him/her great day ahead. These actions portray your brand as a very customer-exclusive one. And, customer-exclusive brands are often termed ‘premium’.
If you own a food business, tell us which stage is it going through? Drop your queries in the comments below