Food Industry India

Indian Food Industry to Rush Like Never Before

Working in corporate and reached home late.
Very hungry but no time and energy to cook..
Also, can’t compromise on the taste and the quality…
The occupied urban populace of the country has neither the time nor energy to visit a restaurant. But, at the same time, they can’t do without delicious food. Therefore, online and mobile-only food services are trending like anything. Amongst them, the US-based Sprig,
The occupied urban populace of the country has neither the time nor energy to visit a restaurant. But, at the same time, they can’t do without delicious food. Therefore, online and mobile-only food services are trending like anything. Amongst them, the US-based Sprig, SpoonRocket and Munchery have already conquered the list globally.   A survey conducted by Traxcn reveals that out of 145 such companies in the country, 66 were started last year. Many of them have been a huge success story.
Let’s give you a live and recent example mentioned by Forbes.  Holachef – a food-on-demand company started by IIT Delhi alumni Saurabh Saxena in Mumbai has now  150 chefs on its platform. Many of them, in fact, have worked with prestigious hotel chains like Taj, Le Meridean and Mrarriott. From 5 orders per day in September 2014 to 150 orders per day in January 2015,  Holachef has gone from rags to riches. So, are you going to be the next legendary food entrepreneur in the online space?
Coming to the inference, Menu, branding, timely order and last but certainly not the least, the quality of food are some of the parameters that will determine the current rate of such  startups. It may be the era of ultra-technology, but no consumer is going to download 20 apps merely for food-on-demand service. And so, branding strategy will conclude the survival of the fittest.
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