How the act of persuasion has evolved in branding?

How the act of persuasion has evolved in branding?

A period of few years is characterized by certain trends. The advertisements of the previous years have been very simplistic and minimalistic. Thus, the art of persuasion was polite and pleasant. However, the coming years are going to witness the trend of being alive and awesome. The designs are going to be the peppy ones like they were in the 90’s. Probably, the year 2016 and onwards will be an evolved version.

But, in which sense, will it be evolved. Well, there’s no clear definition of it. But, still let’s try understanding it via an example. Lately, a popular snacks brand has tried to introduce its new products based on a loud Bollywood song. Similarly, a furniture brand actually used wooden designs on the billboard. So, you see – how the approach is changing.

This fashion of loud is born out of the need for something different and livelier. So, “the advertising world couldn’t have been more colorful” – that’s what you will celebrate in the coming months. Hence, the act of persuasion has become more direct and humanized than ever. It has two reasons behind it. The audience has no time to read and interpret the flowery text and believe in the la la land promised by the brand. Secondly, in this digitized world, the human-like approach instantly touches the consumer’s heart because they lack the same thing in their immediate environment.

What has been your experience regarding the business branding? Do share in the comments below. We are eager to hear from you :)

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