Isn’t it cumbersome to locate a supermarket that offers the most economical prices?
But, any purchase becomes more valuable when made catchy with discounts. Mobile technology will relieve you from searching through the coupons and Sunday circulars. It enables a customer to get the latest discount updates and benefit the maximum from them. Thus, advertising agencies also have to restructure the philosophy as branding a food product also depends on the media through which it is majorly bought.
Prices of (FMCG) products are forestalled to increase between 2% to 3% this year. Thus, it is also conditional for us the consumers to anticipate some easing in the form of concessions. In fact, in countries like U.S and U.K, the digital media space has been ruling the market as the traditional means of announcing discounts is in the process of fading away.
Recently, British Supermarket chains have come up online and offline matching games where customers are offered lower prices than the market ones. In the days of inflation, mobile apps come to customer’s rescue and provide them attractive deals.
In U.S, Walmart has also introduced an app namely Savings Catcher. The app helps in establishing the fact that Walmart has got the best discounts. Customers get the assurance when they check Savings Catcher.and compare the prices offered by other stores in the market. These giant chains know what does it takes in excellently branding a food product.
Thus, in this busy life, no wise buyer would prefer to visit each store in order to find out the lowest rates. Conversely, mobile apps will inform them about the best deals and restaurant details while they are sitting on the couch and relaxing! As an entrepreneur, we are sure you would like to know the most feasible solutions for your brand. Ring us and talk to the LemonGrit team, to know about the latest marketing trends and branding a food product sustainably.