Besides the promotion via social media, what lies beyond is the personification of the brand. And, hiring an ambassador for the brand is the right step to provide a live identity to the product/company/service. Here are a few things you need to take care of when choosing a brand ambassador for your brand –
– The history decides the future
Experience is more valuable than knowledge. The personality of the ambassador has to synchronize with that of the brand. The representative should not only know the brand, their personality must also seem to know the brand. For example, a successful mother can be a great brand ambassador for a diaper brand. Her advice will seem useful to other mothers who subconsciously aspire to become like her. Does your brand’s representative have a history that generates trust among the customers?
– Right words, right information
Remember that brilliant customer care executive? She helped you so quickly. That very moment you unknowingly associated a good image about the concerning brand. So, that’s how a brand ambassador should communicate. Of course, he/she has more responsibilities than a customer care executive. But before you make a public announcement, brush up the ambassador’s knowledge about the brand. His/Her soft skills should have that persuasive element so that the potential customer is fully satisfied, as and when the face-to-face interaction happens.
Learning from others’ brand is another bonus point in choosing a right ambassador for the brand. Try to compare a successful brand with the public representative it had chosen. Draw the similarities between the two. Figure out what you can learn from this exercise in order to choose the apt ambassador.