The benefits of associating with another brand

The benefits of associating with another brand

These days many food brands associate with others to increase the visibility factor and the save funds. Doing that has its own advantages actually. You are in a way attracting more crowd and attention. So here are The benefits of associating with another brand

Let people know the ecosystem of your brand
For example, if the owner of an organic foods brand offers a branded juice cart with purchase exceeding Rs. 3,000, then that juice brand is seen as a part of the organic foods’ ecosystem. It’s seen as a member of your brand family. Such actions let people perceive your brand from a holistic point of view. Similarly, you can partner with other food products – it entirely depends on the kind of brand image you want to extend.

The brand becomes more appealing
Associating your product with other is like adding one more dimension, converting one-D into two-D. Otherwise, the picture appears very boring. When the product has a complementary partner, the deal seems more diverse and lucrative. At times, the two products complement each other so well that nothing else is needed – it’s like earphone free with a smartphone and now listen to your favorite music.

Sometimes, marketing activities can be lighter
For food start-ups, the initial years could prove to be a lot of struggles. At the same time, it’s crucial to participate in several food festivals and events. That’s when the idea of tagging with other food ventures seems pretty alluring. It makes the business owner share their budget with the other team member. In simple words, we call it co-marketing.

At the end of the day, it’s entirely an entrepreneur’s choice of clubbing its product with some other. But, experts vouch on the fact that strategic partnership is almost a profitable one.

Brand your content with three simple tips -

Brand your content with three simple tips –

Inevitably, there is a vast difference between the content of a well-branded website and the not-so-well-branded one. Visit the website/social media pages or even read the packaging of what we call ‘high-profile’ brands. The difference is apparent. So, how to design an impressive verbal content for the target audience?

Brand your content with three simple tips –

#1 Repeated words that press the needs
No reader is ideal enough to review your Facebook page or judge the quality of the blog your website provides. You need to write strategically so as to attract the potential customers. That’s not as difficult as Myth of Sisyphus. Research and spot a few words that co-relate target audience with the product.

#2 Catchy phrases
Infuse a life into that social media post or blog via a jingling set of words. Repeat them (not too often, obviously). And, yes edit them a bit from time to time – so that people have something new to look at. Songs and rhyming words create a stronger memory than just random words. There was a reason we were made to sing so many poems in the nursery standard.

#3 Engaging series
Keep coming up something new. Devote two weeks to a certain theme. And, pick these themes depending on the current interest of TA; whether it is the cricket match or the days of celebration, tune in with the matters of your target audience. After all, you cannot expect a footballer to keenly listen to the political news or vice versa.

With such competitive rivals in the market, time to bring out that ‘roll up the sleeves’ attitude. Surprise your customers with a revamped content.

Three energizing motives to start a brand that's cult-in-making

Three energizing motives to start a brand that’s cult-in-making


Every other entrepreneur is inspired by the iconic brands. That comes naturally. These world-famous brands have influenced us big time. But remember, it takes, at least, a set of decades to be known to that far-reaching community. Though exceptions are always there. So, how to begin the journey of making your business identity a landmark brand?

Three energizing motives to start a brand that’s cult-in-making

* I am not just gonna start a brand, I am gonna start a long lasting trend
Have you seen people visiting a restaurant and posting the pics while eating there? In most of the cases, it is the image of that eatery that people like to relate with. Imagine – how lucky that restaurant is! But how come? Because in the last several years its services and positioning (that includes branding too) has moved the customers enormously; so much so that visiting there has become a trend.

* I’ll Create a section (though small) that can most probably follow
Reaching out thoroughly to two hundred potential customers is far better than reaching out vaguely to two thousands of people. Begin small if you want to see the effect. The community of your brand’s followers will grow gradually. Patience is the key and your efforts will show results. So design a brand that is ideal for a certain customer rather than trying to please the entire crowd.

* A premium branding will make me pay more before it starts paying me off
It’s nearly impossible to get best from both the worlds. No customer is positively influenced by poor quality packaging, unattractive designs, and hardly stimulating content. Yes, this reason makes you pay more for a better packing and hire a more expensive designer and writer. Actually, there’s no way out. The customer feels the value when you make efforts to brand your product well. And, often a well-planned branding costs higher than the usual one.

With these three motives, LemonGrit is sure that now you are way clearer and more enthused to brand your product.