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The three thumb rules for re-designing the logo

Has it been ages the logo of your company was last designed? Does it seem to belong from an old school of thought to be able to relate with the current generation? It’s time to revise it. Here are The three thumb rules for re-designing the logo 

a)      History can pay off: Read about the chronological history of the organization. Pick a groundbreaking event. Weave the logo around it. That’s one of the ideas. It helps in building a respectable image of the brand.

b)      The simpler the better: Readers won’t give a special time to observe the logo. Rather the logo has to be simple and sorted to compel them to notice it. Choose well-defined and basic shapes, understandable font, and maximum 3-4 colors.Too many colors are only good to bewilder the reader.

c)      Modern yet traditional: Changing the logo from the scratch is not a suitable decision. Audiences may not recognize the new logo and mistake it as the branding character of a new brand. Rather the already existing logo and bring some modern changes to it. So that there is a fine balance of evolving with time yet retaining the past legacy.

However, the need of redesigning the logo should be well comprehended before taking a major step. Your brand is the way audiences view your product. A logo should complement it.

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Position your food brand as premium

The main quest is about how to Position your food brand as premium. That cornflakes brand is relatively more expensive. Would we buy that? Yes. Why? Because it is a ‘premium’ brand. Position your food brand as premium –

It’s a matter of honor and achievement to evolve your brand as a premium one. It’s a proud feeling when customers are willing to pay a little extra to buy your product. Here are a few points to consider if you are in this race of getting your brand this ‘special label’ –

a) Tell the world what best your product has got
Yeah, do it. But without blowing the trumpets. Begin with the product formation only. Make it different in a relevant fashion. Suppose you own a tea brand. You may add Tulsi flavor to it. Talk about the benefits of Tulsi.

b) Name, color, font, diction, design, and tone of voice – make them premium too
If we figure out the various branding aspects of a premium food brand, they all used the effective tool of subtility. No boasting, but an indirect and sober communication would do. Of course, the brand communicates through color, food photography and what not. Keep everything in mind.

c) Quality is the king, most important to remember
The brand is like a personality to customers. And a personality should strike the interiority and exteriority balance that is the quality and branding should define each other.

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Mascot for Food Branding – Do you really need one?

Branding is a complex job. More complex is to understand the requirement of its variables. And, the Mascot is an unforgettable variable. Mascot for Food Branding – Do you really need one? Does it need a revamp? How can the already existing mascot be used? Well, to all your questions, the answer is below – 
Why a Mascot?
-It is a personalized branding. It gives that personal connect to the customer.
– The mascot gives a life to the brand. It defines its personality. The personality is evolved as per the target audience segment
– If the food was not individually acknowledged by the visitor.
They may subconsciously relate well to the mascot. The latter will draw them. The Mascot may gradually become the world symbol for the brand
– No or few words and a vibrant image would convey much more than words

Do you really need one? 

– Planning to create a brand mascot is not a bad idea. But research establishes that for small or medium sized business it usually delivers a temporary impact among the customers
– Talk to the customers, use a thorough study to know if the logo and other branding aspects suit your brand sufficiently. The addition of the Mascot shouldn’t overdo the branding
– If the mascot is not able to be in the sync with the brand identity, it implies that there is no need for it

And, what about the revamp?
– Slight changes in the mascot can make the customers view your brand differently. Analyze the mascot’s personality – what immediate socio-economical and cultural class it impacts? Does it address the right Target Audience?
– If the above two factors push your mind to renew the mascot, go for it.

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