Here's why you should invest in the Indian Food Industry

Here’s why you should invest in the Indian Food Industry

Working in corporate and reached home late.

Very hungry but no time and energy to cook..

Also, can’t compromise on the taste and the quality…
The occupied urban populace of the country has neither the time nor energy to visit a restaurant. But, at the same time, they can’t do without delicious food. Therefore, online and mobile-only food services are trending like anything.

The occupied urban populace of the country has neither the time nor energy to visit a restaurant. But, at the same time, they can’t do without delicious food. Therefore, online and mobile-only food services are trending like anything. Amongst them, the US-based Sprig, SpoonRocket and Munchery have already conquered the list globally. A survey conducted by Traxcn reveals that out of 145 such companies in the country, 66 were started last year. Many of them have been a huge success story.

Let’s give you a live and recent example mentioned by Forbes. Holachef – a food-on-demand company started by IIT Delhi alumni Saurabh Saxena in Mumbai has now 150 chefs on its platform. Many of them, in fact, have worked with prestigious hotel chains like Taj, Le Meridean and Marriott. From 5 orders per day in September 2014 to 150 orders per day in January 2015, Holachef has gone from rags to riches. So, are you going to be the next legendary food entrepreneur in the online space?

Coming to the inference, Menu, branding, timely order and last but certainly not the least, the quality of food are some of the parameters that will determine the current rate of such startups. It may be the era of ultra-technology, but no consumer is going to download 20 apps merely for food-on-demand service. And so, branding strategy will prove survival of the fittest.

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The benefits of associating with another brand

The benefits of associating with another brand

These days many food brands associate with others to increase the visibility factor and the save funds. Doing that has its own advantages actually. You are in a way attracting more crowd and attention. So here are The benefits of associating with another brand

Let people know the ecosystem of your brand
For example, if the owner of an organic foods brand offers a branded juice cart with purchase exceeding Rs. 3,000, then that juice brand is seen as a part of the organic foods’ ecosystem. It’s seen as a member of your brand family. Such actions let people perceive your brand from a holistic point of view. Similarly, you can partner with other food products – it entirely depends on the kind of brand image you want to extend.

The brand becomes more appealing
Associating your product with other is like adding one more dimension, converting one-D into two-D. Otherwise, the picture appears very boring. When the product has a complementary partner, the deal seems more diverse and lucrative. At times, the two products complement each other so well that nothing else is needed – it’s like earphone free with a smartphone and now listen to your favorite music.

Sometimes, marketing activities can be lighter
For food start-ups, the initial years could prove to be a lot of struggles. At the same time, it’s crucial to participate in several food festivals and events. That’s when the idea of tagging with other food ventures seems pretty alluring. It makes the business owner share their budget with the other team member. In simple words, we call it co-marketing.

At the end of the day, it’s entirely an entrepreneur’s choice of clubbing its product with some other. But, experts vouch on the fact that strategic partnership is almost a profitable one.

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Make your food services talk of the town with these 3 steps

Make your food services talk of the town with these 3 steps

Yeah, the new brands often take the time to carve a niche in the market. In fact, some of them can’t stand the test of time. 

Anyways, how is your food going? Make your food services talk of the town with these 3 steps –

1. Catch the well-known experts
We all believe what we see. So, you need to showcase a set of experts which gives consultancy to your business or better if it works for your brand. For instance, even for a simple salad, invite a professional salad maker. Click a few pics in which he teaches your chefs the salad preparation. What next? Post the pictures online (all possible channels). It would give an impression that your food product is based on the expert’s guidance.

2. Partner with the popular
Many food brands claim to be healthy. The customer is confused and ends up believing only a few. “A person is known by the company he keeps”. That implies on the brand as well. You may offer a healthy cooking oil for free with each order exceeding Rs. 1500. Seeing an established oil brand associated with your product, it also positions the latter for better.

3. Publish engaging stories
On any special event, say Valentine’s Day or Diwali, warm up the customer with your attention. Show it to the world. For instance, if there’s a Friendship day, thank the customer (who ordered the most) on social media and wish him/her great day ahead. These actions portray your brand as a very customer-exclusive one. And, customer-exclusive brands are often termed ‘premium’.

If you own a food business, tell us which stage is it going through? Drop your queries in the comments below :)

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