Why your product website must have blog section?

Why your product website must have blog section?

It’s not enough to know. The others also should know that we know. Because that’s when the power of knowing is fully utilized. Blogs are meant to share the expert knowledge only. Over the last few years, the organizations have a good importance to the ‘blog’ section.

Why your product website must have blog section?

1. An opportunity to position yourself as an expert
An entrepreneur knows so many things but the art lies where and how to express them. A well-informing blog creates a better communication between the firm and customer. Besides the Target Audience would visit your website time and again for gaining the relevant information. Regular posting of detailed and organized blog also positions you as an expert in the given field. The potential buyer tends to trust you more. Suppose you have spice brand. You may share the culinary tips, recipes on your blog. That indirectly creates a cordial connection between you and the TA.

2. Improves Search Engine Optimization
When ‘n’ number of rivals are heading in the same direction, how do you outrun them? The answer is via dedication. Make sure each and every blog post has the keywords which a customer potentially puts in the search bar. The headline of the blog must outrightly grab the viewer’s attention. And of course, the aim remains to assemble all the possible information in one article. It becomes convenient for the reader. Rather than visiting multiple sites, one blog resolves all his queries. Thus, a series of posts written with dedication and pre-chosen set of words can drastically improve your google search ranking.

A brand has many aspects to it. The blog section helps in creating a more interactive and personal bond between your product and the buyer.

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Don’t just rebrand, make a proud comeback. Here’s how -

Don’t just rebrand, make a proud comeback. Here’s how –

A brand is like fashion that needs to be renewed after regular intervals. Or else, it loses its charm. Many times, the arrival of new competitors worsen the situation, considering the fact that customers have already started overlooking your brand.

Don’t just rebrand, make a proud comeback. Here’s how –

Being direct could be very inviting
Usually, many dying brands complain that customers hardly pay any attention to them because new and cheaper alternatives have taken over the market. Such a situation occurred with Starbucks. In fact, it had to close 900 outlets. Finally, it came with a witty and brutally straightforward ad campaign –

“Beware of a cheaper cup of coffee. It comes with a price.”

Actually, the other food chains offered coffee at much lower prices, the quality was not as good as that of Starbucks certainly. So, the Target Audience realized the value of a quality coffee through a simple truth –

“If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you must not be in a Starbucks,”

Maybe there’s no need to advertise but do something different
A good advertising comes with a price. The budget seldom allows that. Luckily, sometimes the non-mainstream campaigns can do wonders. For example, an unglamorous and inexpensive beer brand Pabst Blue Ribbon was on the verge of dying. It had no budget to advertise. The marketing agency they had hired discovered that most of the people who bought this brand were hipsters. The marketing team attended all the possible social gatherings and started interacting with these hipsters.

The team wore casual clothes, took an interest in the interests of the TA, befriended it and convinced it to promote the beer brand. In the coming 5 years, the sales got doubled.

Thus, of many ways to rebrand, advertising in a straightforward manner and going in the field to interact with the TA have proved to be very effective.

Are you 'updating' your brand out of desperation or need? Find out

Are you ‘updating’ your brand out of desperation or need? Find out

Some experts have defined the brand as – ‘apparent value of the product a customer receives’. How big or influential your brand is – matters to a great degree! In some cases, changes in the brand occur out of desperation rather than out of need.

Are you ‘updating’ your brand out of desperation or need? Find out through the following thoughts. If these thoughts have occupied your mind while making the move, then certainly there isn’t any such fatal requirement to amend the brand identity.

1.) Everyone is changing, so will I
‘Context’ is a very critical word in the dictionary. Two brands are two different individuals. Their growth story is different from each other and so is the context. Let’s assume your rival brand may not be doing well. It needs a change in the brand image and so it did. But, why would you change your brand? It has a different history. Don’t be compelled to change just because others are changing.

2.) Change is trendy
Yes, subtle adjustments to tune in with the standards of Target Audience do work in your favor. But, doing it too frequently becomes rather an annoying thing. As a result, the buyer subconsciously perceives your brand as a moody one. And, moody personalities are not too trustworthy. Are they? Therefore, you should consider the minutest of the changes with a pinch of salt if your product wishes to retain a stable image.

3.) Change has assured returns
No matter how strategically you move, updating the brand identity always comes with some degree of risk. This feature is inevitable. Sadly, some entreprenuers associate modifying the brand identity with more profits. To give this thought a reality check, one should take branding as gambling (though the risk intensity is much lower). However, making amendments in your brand on the basis of strong market research and preferences of TA is almost not risky (may you not replace the word ‘almost’ with ‘for sure’).

On the contrary, there is a small section of brand-owners that suffers from the syndrome of “changing brand image too frequently”. Most of the business people rather need a wake-up call to update the product identity.