The features of the Store are a part of branding too

The features of the Store are a part of branding too

Forget about gaining the new customers, even retaining the existing ones is a challenge. For example, grocery shopping is a weekly affair. So a majority of customers prefer going to the oldest store in the area. In some cases, a new store becomes the talk of the town. But the head-scratching matter is to find out the yardstick on the basis of which they choose the brand. Now many factors have bumped our mind including Locality, Branding, and execution, Availability of favorite brands or maybe the Cordial relations with the store-owner.

The features of the Store are a part of branding too

Most of the time, it’s random: According to a survey conducted by Ipsos, an expert company in the area of market research, very few customers favor sticking to one store for grocery shopping. The report also showed that consumers often visit multiple stores to grab the best deal. Also, they tend to choose different stores for different types of buying. However, quite perishable products like meat and vegetables may compel the customer to buy more from a particular shop.

Women and food shopping, unbreakable bond: Going more into the details, another survey conducted by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII), states that Food is the largest retail consumption category in India. Staples, dairy, fruits and vegetables account for nearly 66 percent of food expenditure amongst consumers. It also revealed that although shopping in India is usually led by women of the family, the other members also join in.

Branding Style is case specific: Thus, we suggest that ideally a grocery store should brand itself in a fashion that appeals to all segments of the customers; be it the kids or the middle-aged man or the college goers! While the branding has to be understood by a large target audience it still has to be memorable and convey the ideas and messages of your brand.

The real buyers depend on what to buy: The target audience of the store will depend on the product assortment, the general cost of the product and location.Through a proper market study, the retailers must try to include as many product brands as possible and arrange them in the most organized manner (by the type of the product or by brands) in the store. Label the store section.

Display small or more expensive products such as chocolate within the reach near the cash counter. Besides, a strategic location and maintaining healthy relations with the consumer will surely help the grocery. Guide your customer secretly with the in-store navigation to build up the pleasant memories of the shop interior and service, let them come again.

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3 factors determine if brand positioning is right -

3 factors determine if brand positioning is right –

Brand positioning is the concluding angle that governs the brand image. However, an engaging branding might not deliver positive results because despite being intriguing, it couldn’t communicate the right message. Or at times, a message is sent across precisely but the execution isn’t enthralling. All in all, the quest is to conquer the battle of boredom and ineffective communications.

3 factors determine if brand positioning is right –

The positives and negatives of your rivals – If we closely examine the competitors, we can learn the amazing and unexpected things. Maybe the apparent idea of their TA turns out to be something else. Maybe, the reason their brand has been pioneering the market is not what we thought. Overall, a ‘to-the-core’ research about associate contestants will help us forge our way to success. That includes all facets, what customers like about this brand, why do they buy it and which segment rather buys it the most?

The positives and negatives of your product – Is your product designed while keeping the Target Audience in mind? Or, the product’s specifications sing their own jingles. Sometimes, the packaging is more appealing to a younger audience while prices are high enough for the richer audience. Thus, the price is not in sync with the packaging material and design. By the way, you better send your marketing team to several supermarket stores to know the real TA. After all, you don’t have to miss knowing anything related to your product.

Now mix, match and bring up the best – After analysing both sides of the coin, we have a fair picture now. We can easily identify what goes in our favor and what doesn’t, what are the ways to outsmart the opposition etc. In the end, your conclusion will be juiced up into one line. Don’t rush in coming to a conclusion, take your time. Branding isn’t something we can risk.

What audience thinks about your product’s image can make or break your business. That’s why effective branding is the key.

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How to make a revival without losing the Brand Heritage

How to make a revival without losing the Brand Heritage

The older the brand, greater is the reliability and richer is the heritage. As the digital age progresses, beloved brands are all set for a revamp; fearing the loss of identity in an almost twisted world. But, changing brand identity (especially that of a decades-old brand) may cost the entrepreneur a lot. The possible grand loss is the trust and familiarity that the customers associate with the original brand image.

How to make a revival without losing the Brand Heritage

Retain the landmark points
Who knows your brand better than you. However, you may re-confirm by asking your loyalists what makes them nostalagic about this particular product’s identity. The answer could include font, color, design, lingo and what not! Whichever factors seem to be the most prominent, retain them even after reviving the brand.

The main motive to invigorate the brand
Stagnant water starts smelling after a certain period, so is the case with a brand. However, that doesn’t imply that you need to make drastic changes. Your brand has been there for ages, all it needs is some re-brushing and polishing. In funny words, the amended brand will look like an individual who has just taken a shower and now he is ready to start the life afresh and not like an entirely different individual himself.

Be there wherever can you be
After your brand image has tuned in with the contemporary standards, let it take a tour all around. From business events to food festivals, from college fests to conferences – do some sponsorship or create events there – increase the visibility factor of your revamped brand. So that, the old becomes the new and pathbreaking. Never forget the advantage of being old, because the oldies carry experience, nostalgia, and quality!

The underlining motive of writing upon the reinvigoration of old brands was to convey the message of ‘Old is Gold’.

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