The most challenging part of the advertising is to inform the customers in an engaging manner. Some of the entrepreneurs try to win the customer’s trust via loads of facts and information. Of course, factual reality appeals the customers. But, are you sure your information is not overwhelming the potential buyer.
In fact, a recent study reveals that an ad laden with facts and features doesn’t invite many readers. However, for a website, the same facts and features can do wonders. But, do we read newspapers and walk down the roads to view the ads? Unless the ad has some engaging section, none of us would even bother to look at it.
Information is what websites are for. It has enough space. Categorize the information and as much as you want on the website. But an advertisement has even fewer readers. For example, when the customer visits a website, it is because they already know the product and they are keen to knowing more. So, an informative website makes sense. But, an ad has to strike the target audience in one go. Too much info can overwhelm the viewer – to the extent that he never looks back. Instead of clubbing facts and presenting them in a boring manner, you can play around with one fact and or a piece of information; go for a series of ads designed in this fashion.
You know going for a series interesting advertisements is a venture worth trying. The brand and product remain same but each add has a new fact/feature (presented in a storytelling format). So, don’t you think this idea will work? Share in the comments