Feeling puzzled but don’t even know about it? You need to know about Branding, Marketing, Advertising – The Basics. I mean that’s how a smart businessman with very little understanding of marketing and related stuff would feel! It’s imperative to know the fundamentals so that you identify your wants, After all, you need to put your wants in the right words. Keep all the confusions aside, let’s know the basic difference between Branding, Marketing and Advertising. Read below –
Marketing – It is the communication that your business generates among others. It includes the advantages, features and value of your organization. And the stakeholders, partners, and consumers form the Target Audience. The one way to make a strong position in the marketing regard is to carefully monitor what you inform the audience. Be it a direct information or indirect. The TA should only know what has already been filtered by you.
Advertising – It is the communication that your business generates among others TIME AND AGAIN. Marketing progresses as well as changes at frequent intervals. But an ideal advertising strategy should be uniform for a long period. Therefore, a very thorough research forms a strong backbone for an effective advertising campaign.
Branding: It is the communication which we receive from others. It is the image of the product/service on the customer’s mind. Suppose, you happen to market your brand wearing chappals. But if that doesn’t leave any ‘bad’ impression on people – it means you already have established a strong brand. The popularity level of the brand has reached a certain level, that is why wearing chappals is unnoticeable to the audience.