Inevitably, there is a vast difference between the content of a well-branded website and the not-so-well-branded one. Visit the website/social media pages or even read the packaging of what we call ‘high-profile’ brands. The difference is apparent. So, how to design an impressive verbal content for the target audience?
Brand your content with three simple tips –
#1 Repeated words that press the needs
No reader is ideal enough to review your Facebook page or judge the quality of the blog your website provides. You need to write strategically so as to attract the potential customers. That’s not as difficult as Myth of Sisyphus. Research and spot a few words that co-relate target audience with the product.
#2 Catchy phrases
Infuse a life into that social media post or blog via a jingling set of words. Repeat them (not too often, obviously). And, yes edit them a bit from time to time – so that people have something new to look at. Songs and rhyming words create a stronger memory than just random words. There was a reason we were made to sing so many poems in the nursery standard.
#3 Engaging series
Keep coming up something new. Devote two weeks to a certain theme. And, pick these themes depending on the current interest of TA; whether it is the cricket match or the days of celebration, tune in with the matters of your target audience. After all, you cannot expect a footballer to keenly listen to the political news or vice versa.
With such competitive rivals in the market, time to bring out that ‘roll up the sleeves’ attitude. Surprise your customers with a revamped content.