Awareness. Lemongrit Brand Solutions

From Brand Awareness to Brand Establishment

Many companies proudly promote themselves as brands to their clients and advertising agencies. Unfortunately, not all of them have grown to the level of even product or brand.

By definition, the difference between a product, trade mark and the brand determines popularity, relevance and credibility. So, when  your company is positioned as a product in the minds of your customers then the most important aspects are product’s quality and its popularity.

Trademark has some qualities of the brand but does not get much credibility and popularity. Brand in its turn has a popular name and a very high level of trust and reputation. The presence of the registered mark still does not make you a brand, the presence of high-class popular product is also not yet brand, all components of the product and the TM together, plus a high level of trust, respect and fame – create the real brand.

Some time ago, along with a brand, a new definition was presented to the market this definition is the “love mark”. Time will show  if  it  will  survive or not. What is “love mark”? “Love mark” more than just a brand, while brand trusted for some reason (money, fame, popularity), “love mark” finds its buyers without a reason. “Love mark” is the lifestyle and love. An excellent example was given on presentation where “Love mark” was introduced — Yamaha motorcycles and Harley Davidson. Yamaha is the big brand you can trust it… But Harley Davidson sells because it has its own style, its growls :) it’s cool, its love, life and other qualities are implied by themselves, but important  is love.

How to get the quota of trust and people’s love?

For years, giants of the global B2C industries have advertised on TV in the newspapers and other media. Huge budget allows them to buy celebrities to endorse and advertise, use the grandiose special effects and the small companies  lost hope. However, not many people understand that the advertising built on original interesting practical solutions works and doesn’t always require a lot of money. It certainly doesn’t  mean that you have to tear the agency and give them as little money, that the idea can only be killed!!! But it means that you do not need to be Nike to make a successful name in the footwear industry.

Today when everything changes fast, it is not so easy to find the consumer. To reach your aims, the exact mechanisms and actions are required.

Qualitative and not expensive results can be provided through online media. Undeniable online media is quite rapid and effective to generate the database and instant feedback from customers on a relatively small budgets. Usually, the target audience is young and they are able to experiment and try new things. These qualities are the ideal springboard for constructing high-quality brand. Social networks,  search engines, blogs, online shops and much more can become a runway for those who have not accumulated enough to use Michael Jordan in advertising.

What makes online media so attractive to young brand builders?

First of all, it is an opportunity to speak directly to your buyer. Direct communication with your customer gives great tools to build proper statistics and generate ideas to sell more effectively. Search engine analytic provides redundant information about competitors and the popularity of your product. Using online data helps you to succeed in dealing with your weaknesses and improve qualities of your advertising communication.

You should not be limited by online media if your product is designed for the offline audience but makes it clear advantage of this inexpensive and promising launch platform.

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Brand matters. Lemongrit Brand Solutions

Your Brand Matters.

“Stressing too much on branding is a waste of money! And I don’t even know if it is works for me at all.”
“Does branding help business to a great extent?” It is natural for such thoughts for any business owner. The budgets are always limited, money and time always short. To start the journey from any product or service to becoming a brand, let’s define what is the brand.

In simple terms, a brand is the image which appears in the mind of you customers. This image will either create a loyal customer or will make people and their friends dislike your product or service.

As a matter of the fact that you cannot monitor the mind of your customers. But by careful thinking, you can control image being formed. You can pursue them to think desirable about your products.

To do this might appear difficult, but if you disseminate a preplanned information about the brand through all possible channels, it is easily achievable.

However, due to budget constraints, they may prioritize those ‘channels’; that entirely depends on the sort of target group to be addressed. But, the propagation level, if possible, should be high enough that you as a business expert could share the benefits of your product with the world. Once, your product receives a good share of the visibility factor from the potential costumers, you may then think forward to advertize differently and evolve even more advanced features in your product.

Your Brand matters! Its image persuades & builds a profitable relationship with customers and motivates them to buy the product.  If the brand has been managed properly, then it becomes successful in befriending the customers. Through various communication channels, an organization can enable customers to turn into loyal ones and even recommend to others to buy your product. Conversely, not paying attention to the consumers will get you very limited success.

Due to extensive digitalization, gone are the days, when only big corporate brands had that massive reach. Now any fresh, unique and valuable product/service can be advertised without any boundaries. It requires to have a human quality, honesty and attraction. Today, when the new generation is sick of advertisements, “the word of the mouth” remains almost the only way to share trustworthy information. And its up to you to build up “the Brand” or leave it as it is. But if you dream to make your brand a big one in the food industry, we can help you.

Let’s talk about it at 9811898844.

Business. . Lemongrit Brand Solutions

Where would you like to see your business tomorrow?

Where would you like to see your business tomorrow?
Do you have a roadmap for your company for the next 5 years? Well, if not five, at least three. How do you plan to face the biggies of your industry? (they have been in the business for years)
It is here that Lemongrit can help complement your marketing efforts in such a way that your rupee stretches. All the way! We help you get more bang for your buck.

Here’s the deal! Like the big guys, we know how branding works. The only space we help you buy is the consumer’s head. Lemongrit ensures that your product, organization or your service gets the attention it deserves.

What we can do for you:

Building a brand ground-up.
Right from the research stage to the launch. From naming and giving your brand a signature, to advertising it. Lemongrit can advice and help. For example, if you are a restaurant, we can help you with your name, your logo, your distinct style, plan your interiors, your menu, signage and whatever you need to be up and running (and continue running). Or say you are a cheese manufacture, we can help you package it in such a way that it stands out on the shop floor. Or create a whole shop-in-shop experience for your customers.
Photography & the visual language.
We also create a whole visual language for your brand. Here photography plays a very important part. How many times have pictures really impressed you. I mean really, really!
We’ll, help you do the same. From conceptual to product to interiors. To fit your walls or made-to-style your packaging. For advertising or editorial.
To sum it up
We make people notice your brand, read it, understand it, believe it and want it. Because if it fails in one, it fails in all.
Lemongrit designs and executes strategic, targeted communications programmes, events and promotions that are more than just noise. Work that works.
Give us a call on 9811898844.