These three are Marketing Myths. Believe it or not.

These three are Marketing Myths. Believe it or not.

Marketing is an essential to expanding the business. The main reason of not institutionalizing this holy business sutra is because of its constantly evolving nature. Though, a recent article published by ‘Branding Strategy Insider’ stressed the popular marketing myths. Well, the cliches may only be valid on the contemporary scenario; but you can’t deny their existence as they are based on facts and figures.

These three are Marketing Myths. Believe it or not.

Corporate Social Responsibility improves the brand image to a great extent – Irrespective of how big or small CSR mission is, a few succeed in making a mark. Volkswagen whose mission was to manufacture environment-friendly cars has apparently failed in the carbon emissions test. However, it didn’t taint its image much as the sales are pretty decent in the Europe. Usually, the ‘not-so-socially-responsible’ firms get away with this undesirable identity. It’s because of the years of trust the brand has leveraged on the customers.

Going entirely digital is the key – The charisma digital space is overrated. In fact, in numerous cases, they are the billboards, radio ads or local marketing activities that do the magic. Of course, having a great social media presence is a bonus point. But, if your target audience isn’t active there, you may end up receive close to zero percent conversion rates.
Television Ads are on the verge of decline – This is probably the most popular myth of this age. However, a regular person spends at least an hour on watching television every day. In fact, many do not even change the channel. The t.v ad budget has risen UK in the last two years. Just because digital is booming, it doesn’t certify the death of Television advertising.

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Here's why you should invest in the Indian Food Industry

Here’s why you should invest in the Indian Food Industry

Working in corporate and reached home late.

Very hungry but no time and energy to cook..

Also, can’t compromise on the taste and the quality…
The occupied urban populace of the country has neither the time nor energy to visit a restaurant. But, at the same time, they can’t do without delicious food. Therefore, online and mobile-only food services are trending like anything.

The occupied urban populace of the country has neither the time nor energy to visit a restaurant. But, at the same time, they can’t do without delicious food. Therefore, online and mobile-only food services are trending like anything. Amongst them, the US-based Sprig, SpoonRocket and Munchery have already conquered the list globally. A survey conducted by Traxcn reveals that out of 145 such companies in the country, 66 were started last year. Many of them have been a huge success story.

Let’s give you a live and recent example mentioned by Forbes. Holachef – a food-on-demand company started by IIT Delhi alumni Saurabh Saxena in Mumbai has now 150 chefs on its platform. Many of them, in fact, have worked with prestigious hotel chains like Taj, Le Meridean and Marriott. From 5 orders per day in September 2014 to 150 orders per day in January 2015, Holachef has gone from rags to riches. So, are you going to be the next legendary food entrepreneur in the online space?

Coming to the inference, Menu, branding, timely order and last but certainly not the least, the quality of food are some of the parameters that will determine the current rate of such startups. It may be the era of ultra-technology, but no consumer is going to download 20 apps merely for food-on-demand service. And so, branding strategy will prove survival of the fittest.

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Before you start Branding, keep these factors in mind

Before you start Branding, keep these factors in mind

 

A brilliant branding is associated with smartness, sophistication, humor and many other positive traits. That’s the reason the world-famous brands have an impactful branding. In fact, fresh entrepreneurs are paying no less attention to this facet of the business. The competition is steep, can we overlook any dimension?

Before you start Branding, keep these factors in mind,

1.) Harmony – It’s ok to post not so often on Facebook than to post something that doesn’t define or compliment your brand. By following this consistency, you are providing a more detailed and sophisticated persona to the brand.

2.) Well, there are two sides to any business
Immediate Reality– Evaluation of progress about immediate business growth

Long Run Dreams– Gain in terms of ability to make money
And, both of them are the deciding factors.

3.) The nature of narration – As it’s been said earlier, a pre-designed and well-planned tone of voice plays an important role. It essentially helps in providing branding a tinge of reality. For that, you need to generate a content that equally keeps the interest and responses of customer’s in mind.

4.) Looks do matter – Logic can fetch your brand a wonderful response from the audience, provided you use it in colors, designs, deciding space and font. Decide upon all the visual aspects very rationally. Once, the branding is visually appealing, the viewer is prompted to know it more.

Whenever you would write the product’s branding based on the above four points, the final brief would be much more logical and purposive. Thus, you will be having a precise branding guideline.

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