Everything is on the mind. The more we face our fears, the more our imagination and intelligence is able to conceive. Alter ego and branding – makes sense when combined!We all bear an alter ego. Our personalities are reflected in the kind of branding we do. But, on the contrary, we tend to miss out on the part of the branding ways we straightaway avoid. Probably because they are reflected by out alter ego. So, what alter ego has in common with branding, let’s figure out –
What is the alter ego of your brand?
There is a certain direction in which the brand progresses. In a simple sense, if the brand image is calm and comforting then you could add an element of peppiness. Although, the changes have to be in moderation. For instance, a relieving ‘introvert’ brand with white theme color may run a campaign using an ‘outgoing’ yellow logo.
How are you as an entrepreneur?
As an introvert entrepreneur, If you happen to use your alter ego, it can make your brand free to become more popular and communicative. As an extrovert, if you utilize the power of alter ego, you may create a fabulous in-house branding as well – that too in an amusing way.
Well. it might not be as simple as it seems to be. Follow the few steps to envisage the image of your alter ego –
– Ask why you need that?
It can take you a lot of time to spot the reasons behind finding an alter ego.
– What is the persona?
Once you know you have to look out for an alter ego, then what is the aura of that image? Is it appearing more promising, grander and greater in terms of customer reliability?
– Go unparalleled.
The image thus arrived must be possessing some unique or attention grabbing qualities. Try to highlight them and mold them so that they can be used in branding.
4. Draw the difference.
Now that you know how the brand image generated by alter ego is different, try to trace its origin. The reason behind its unequaled features is the influences you had in the past. Let them also be the part of the branding.
Using the alter ego either to change the brand or to add a surprising element can be a major factor in making the potential customer notice your brand more.