What do you think a 9 to 5 job, heavy traffic jams, extreme workload and unhealthy lifestyle would result in?
Not confirmed about other consequences but STRESS is sure to come! We need A brand that evokes relief
Hope your food brand has some amazing features. A brand that evokes relief. Now that stress can be used as a tool to position your brand; Those ‘amazing features’ would help in evoking a feel of relief for the customers. For instance, a terrace restaurant bar in Delhi is set amidst quite a busy area. But the gardening around it, its Victorian Era look, along with other features pursue the viewers to try its food and beverages.
They subconsciously take the customer’s mind to some serene place. Another instant is the tea advertisements where the T.V ads largely show the tea gardens.
But, you do not necessarily need to change the location of your food outlet and or show some marvellous one in the ad. You may do that. But, this idea of generating relief could also be achieved via the apt usage of fresh colors, ample spacing and sorted designs on the cover of the product packaging.
Overall, it will be only an additional feature for your brand to stand out of the crowd, to capture the buyer’s/visitor’s attention at one go by the virtue of its ‘fresh’ feel.