Thus, as a visionary entrepreneur, you should look forward to continuously mold the nature of the product as desired by the buyers. But, the alarm is raised much after the arrival of better technologies/services/products introduced by your rivals. Isn’t it! Thus, hereby, we notify you to step out of your comfort zone and triumphantly indulge in the never-ending process of evolving your brand as sought by the whims and fancies of the customer’s behavior.
Let us also caution you that your marketing management has already been caught in loop if you think the following:
- Your business is going stable, therefore it is going fine.
(But stability signals complacency)
- Your sales are going down due to the fall in the national economy.
(But Decline in your business growth rate is anyways going to be adverse)
- You have a ‘perfect’ production and team so what if the results come out to be unsatisfactory sometimes.
(But, there is always a room for improvement)
- You are supporting your business by being traditional with your marketing fashion.
(But it is the era of innovation and crazy ideas)
- It is a rumor meant to scare the entrepreneurs that the competition is heading towards conversion.
(But it is a fact that converging business can shrink your profit)
- Customers are too busy to notice.
(But, if that is the case then successful ad campaigns shouldn’t have existed in the recent years)
No matter how big or small start you make to bring innovation to your business, you need to honestly admit that if there’s any time to create a unique brand, it is NOW.