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6 Signs Marketing Management is still to deliver the best

There are many determinants that can reflect the fact that your marketing management is not able to expand the business at the fastest pace possible. The entrepreneur might divert from the right path due to some fear, traditional approach, lack of awareness, negligence of rules set by the industry or whatsoever it is! No matter, how distinctly you start thinking while approaching the customers. Your purpose remains to at least occupy some space of the consumer’s mind. And, we all know that marketing management could become a Herculean task in critical situations. But, it is also true that most of the brands end up being the same.In the process of knowing the work culture, environment and communication technique of other organizations falling in the same domain; we get locked in a loop. We happen to use the same sort of lingo or limit our manner of exchanging information by unconsciously taking ‘language conventions’ too seriously. Or the way we evolve our product revolves around others’ ideas. These are constraints that limit our creativity and the scope of expansion. They also limit our relation with the customer.You shouldn’t be forgetting about certain pattern among the customers. They use a product, they want something more from it. So, reciprocating their needs, the company introduces some changes in the products. Consumers again appreciate and use the product. But ultimately they stop using it out of boredom.

Thus, as a visionary entrepreneur, you should look forward to continuously mold the nature of the product as desired by the buyers. But, the alarm is raised much after the arrival of better technologies/services/products introduced by your rivals. Isn’t it! Thus, hereby, we notify you to step out of your comfort zone and triumphantly indulge in the never-ending process of evolving your brand as sought by the whims and fancies of the customer’s behavior.

Let us also caution you that your marketing management has already been caught in loop if you think the following:

  • Your business is going stable, therefore it is going fine.
    (But stability signals complacency)
  • Your sales are going down due to the fall in the national economy.
    (But Decline in your business growth rate is anyways going to be adverse)
  • You have a ‘perfect’ production and team so what if the results come out to be unsatisfactory sometimes.
    (But, there is always a room for improvement)
  • You are supporting your business by being traditional with your marketing fashion.
    (But it is the era of innovation and crazy ideas)
  • It is a rumor meant to scare the entrepreneurs that the competition is heading towards conversion.
    (But it is a fact that converging business can shrink your profit)
  • Customers are too busy to notice.
    (But, if that is the case then successful ad campaigns shouldn’t have existed in the recent years)

No matter how big or small start you make to bring innovation to your business, you need to honestly admit that if there’s any time to create a unique brand, it is NOW.

Src: brandingstrategyinsider.com

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1 reply
  1. Sherry
    Sherry says:

    I am amazed by how well you have voiced your views here. It takes a very smart person with good writing skills to put this kind of inrmtoafion into words.

    Reply

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