Brand positioning is the concluding angle that governs the brand image. However, an engaging branding might not deliver positive results because despite being intriguing, it couldn’t communicate the right message. Or at times, a message is sent across precisely but the execution isn’t enthralling. All in all, the quest is to conquer the battle of boredom and ineffective communications.
3 factors determine if brand positioning is right –
The positives and negatives of your rivals – If we closely examine the competitors, we can learn the amazing and unexpected things. Maybe the apparent idea of their TA turns out to be something else. Maybe, the reason their brand has been pioneering the market is not what we thought. Overall, a ‘to-the-core’ research about associate contestants will help us forge our way to success. That includes all facets, what customers like about this brand, why do they buy it and which segment rather buys it the most?
The positives and negatives of your product – Is your product designed while keeping the Target Audience in mind? Or, the product’s specifications sing their own jingles. Sometimes, the packaging is more appealing to a younger audience while prices are high enough for the richer audience. Thus, the price is not in sync with the packaging material and design. By the way, you better send your marketing team to several supermarket stores to know the real TA. After all, you don’t have to miss knowing anything related to your product.
Now mix, match and bring up the best – After analysing both sides of the coin, we have a fair picture now. We can easily identify what goes in our favor and what doesn’t, what are the ways to outsmart the opposition etc. In the end, your conclusion will be juiced up into one line. Don’t rush in coming to a conclusion, take your time. Branding isn’t something we can risk.
What audience thinks about your product’s image can make or break your business. That’s why effective branding is the key.