Where to draw the line of information in Advertising

Where to draw the line of information in Advertising

The most challenging part of the advertising is to inform the customers in an engaging manner. Some of the entrepreneurs try to win the customer’s trust via loads of facts and information. Of course, factual reality appeals the customers. But, are you sure your information is not overwhelming the potential buyer.

In fact, a recent study reveals that an ad laden with facts and features doesn’t invite many readers. However, for a website, the same facts and features can do wonders. But, do we read newspapers and walk down the roads to view the ads? Unless the ad has some engaging section, none of us would even bother to look at it.

Information is what websites are for. It has enough space. Categorize the information and as much as you want on the website. But an advertisement has even fewer readers. For example, when the customer visits a website, it is because they already know the product and they are keen to knowing more. So, an informative website makes sense. But, an ad has to strike the target audience in one go. Too much info can overwhelm the viewer – to the extent that he never looks back. Instead of clubbing facts and presenting them in a boring manner, you can play around with one fact and or a piece of information; go for a series of ads designed in this fashion.

You know going for a series interesting advertisements is a venture worth trying. The brand and product remain same but each add has a new fact/feature (presented in a storytelling format). So, don’t you think this idea will work? Share in the comments 🙂

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You can market your brand well if you understand the following -

You can market your brand well if you understand the following –

A good brand is best utilised when marketed well. But, an entrepreneur should know these lesser-known yet crucial marketing facts. The product should steal the show after all!

You can market your brand well if you understand the following –

Fact #1
Broad knowledge is valued more
Suppose you have to hire a marketer for your brand. Who would you choose? The one who has worked with numerous brands for two years or the one who has been working with one brand for four years. Actually, the experience of former is more valued. He is expected to pick up the best from each brand. Wider experience is better than the deeper one.

Fact #2
No principle has guaranteed returns
There are hardly any hard and fast rules in marketing. The strategies are product and market situation-specific. One trick might have worked for some brand. But, consider the fact that is it has different features, image and target audience. While your product is a different deal altogether.

Fact#3
Generalist outruns the specialist
Rather than hiring somebody who knows extensively about social media marketing, better go for a pro who knows about every facet of marketing – maybe from a point of view of a generalist. The overall knowledge of every field can be dug deeper. But specialist proficient in one area finds it difficult to focus on others.

A successful business is a blend of great marketing and great branding. How has your experience been so far?

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Make your food services talk of the town with these 3 steps

Make your food services talk of the town with these 3 steps

Yeah, the new brands often take the time to carve a niche in the market. In fact, some of them can’t stand the test of time. 

Anyways, how is your food going? Make your food services talk of the town with these 3 steps –

1. Catch the well-known experts
We all believe what we see. So, you need to showcase a set of experts which gives consultancy to your business or better if it works for your brand. For instance, even for a simple salad, invite a professional salad maker. Click a few pics in which he teaches your chefs the salad preparation. What next? Post the pictures online (all possible channels). It would give an impression that your food product is based on the expert’s guidance.

2. Partner with the popular
Many food brands claim to be healthy. The customer is confused and ends up believing only a few. “A person is known by the company he keeps”. That implies on the brand as well. You may offer a healthy cooking oil for free with each order exceeding Rs. 1500. Seeing an established oil brand associated with your product, it also positions the latter for better.

3. Publish engaging stories
On any special event, say Valentine’s Day or Diwali, warm up the customer with your attention. Show it to the world. For instance, if there’s a Friendship day, thank the customer (who ordered the most) on social media and wish him/her great day ahead. These actions portray your brand as a very customer-exclusive one. And, customer-exclusive brands are often termed ‘premium’.

If you own a food business, tell us which stage is it going through? Drop your queries in the comments below 🙂

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