How the act of persuasion has evolved in branding?

How the act of persuasion has evolved in branding?

A period of few years is characterized by certain trends. The advertisements of the previous years have been very simplistic and minimalistic. Thus, the art of persuasion was polite and pleasant. However, the coming years are going to witness the trend of being alive and awesome. The designs are going to be the peppy ones like they were in the 90’s. Probably, the year 2016 and onwards will be an evolved version.

But, in which sense, will it be evolved. Well, there’s no clear definition of it. But, still let’s try understanding it via an example. Lately, a popular snacks brand has tried to introduce its new products based on a loud Bollywood song. Similarly, a furniture brand actually used wooden designs on the billboard. So, you see – how the approach is changing.

This fashion of loud is born out of the need for something different and livelier. So, “the advertising world couldn’t have been more colorful” – that’s what you will celebrate in the coming months. Hence, the act of persuasion has become more direct and humanized than ever. It has two reasons behind it. The audience has no time to read and interpret the flowery text and believe in the la la land promised by the brand. Secondly, in this digitized world, the human-like approach instantly touches the consumer’s heart because they lack the same thing in their immediate environment.

What has been your experience regarding the business branding? Do share in the comments below. We are eager to hear from you 🙂

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Three most common misunderstandings about branding

Three most common misunderstandings about branding

The definitions of Branding, Advertisement, and Marketing are often juxtaposed. If that’s not the case, then there are inappropriate beliefs that we stick to the concept of branding. Let’s broaden our horizon and agree to the feasible aspects of Branding –

Three most common misunderstandings about branding

Myth#1: Branding is somewhat like Marketing and Advertising
Branding in simple words is providing a persona to the product. But, it doesn’t involve any marketing or advertisement. They are the latter processes of making the brand more popular and desirable via reaching the masses. Branding only develops the features of ‘how people perceive your product’.

Myth#2 Your are the brand creator of your own product
At times, a highly enthusiastic idea may carry you away and you end up creating a brand that doesn’t appeal the customers. You create the brand while keeping the needs and wants of the ideal buyer. In that way, the buyer decides what kind of branding will sell for you. So, the target audience is the real creator of the Brand.

Myth#3 There’s a certain Branding Mantra
If some restaurant, having an Arabian theme is a hit in some part of Delhi – doesn’t mean the same idea will work in rest of the parts too. Different regions have a different kind of population and so the preferences are different. These preferences decide the kind of product you need to create. Every enterprise is an individual and not a clone. It will write its success story its own way.

To sum it up – a brand is personality-provider to the product that should be decided on behalf of the target audience. And, the process of Branding doesn’t advertise or market the product. It only provides an identity.

 

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 Do potential customers even read your website?

 Do potential customers even read your website?

The first impression is the last impression. If, at the first go, your brand’s website doesn’t intrigue the customers, it means there’s something not fine with the verbal content or the visuals or both. Do potential customers even read your website? Let’s say, the issue is with the copy part. What would you do then? Simply try incorporating following tips –

* The verbs are more important than adjectives. They evoke action. When a customer gets influenced by the branding, he/she would enjoy reading it

* The structure has to be precise. Customer’s time is precious. A cluttered copy is not the way. No potential buyer would go through your website just for the sake of it

* Repeating a thought time and again generates trust. So, strategize an idea/line or set of words which are going to be there in the copy for three times so that

* Substantiate the copy with proves and facts. Customers would choose rationality over being emotional before spending on your product

* The copy is not to defend your product. It is to present both sides of the coins. Make the customers feel free to make their own choices. A strong persuasion may avert them

* Infuse life into the language. It should inform the matter with a bang. Let the tone be witty and smart. Boredom, at no cost, should surface anywhere

* Be precise and accurate, it’s becoming difficult with each day. Every word has a weight. Thus, every word has a reason to be the part of the text.

Apply these tips and do let us know how they helped in increasing the visibility factor of your business. Your response is awaited in comments 🙂

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