Here’s how the Vision and Mission will grab Buyer’s attention

While going through a brochure or a website, the reader often overlooks the ‘Vision and Mission’ section.

In fact, the company itself hardly uses it as the core voice of the brand.
That indirectly implies that it lacks something. But what is that ‘something’? Let’s find out –

Here’s how the Vision and Mission will grab Buyer’s attention:

Be honest but inclusive
Yes, you honestly want to be the customer’s favorite – admit it. Any prospective customer would like the brand which wants to make him/her its favorite. On the other hand, saying that the organization wants to be the country’s number #01 – it has nothing to do with the buyers’ interest. So only present your goals keeping the prospective and existing buyers on the mind.

Be original with the words
The formal tone of ‘Vision and Mission’ is outdated. Not admitting it won’t make any difference. Prepare a set of words which are very close to what your organization’s aims. Besides, base the verbal selection on the colloquial language of the ideal customer. So that the text is more relatable to them.

Be in a certain mood
The commonly used self-praising or charitable tone tends to sound ingenuine. Be in a mood to humor the readers. Be a little aggressive as well as entertaining. In short, don’t be boring.

It’s highly desirable to be different for a brand. Then only it gets noticed. A ‘Vision and Mission’ is the textual essence of company’s outlook. Therefore, make it attractive enough to be noteworthy.


2015 – good or bad for your business? Evaluate now.

With a new year on its way, you would already have set your future business plans and target on the table. But, had any thoughts about 2015? If no, then take the future steps after evaluating the preceding year.

2015 – good or bad for your business? Evaluate now.

If the selling was unsatisfactory
In this case, there are two chances. Either the target was unachievable or you implemented ‘wrong’ market strategies. The demand of the customers has to be in accordance with your marketing strategy. If you are promoting the product via an ineffective medium, you are likely to face hard times in selling the product. Or your overambition is the cause. You may be still to realize that a little coffee shop can’t become Barista in a year.

If there’s a decrease in loyal customers
What’s there is always not visible! Are you worried that there has been a constant decrease in the customers? Those customers who were pretty much regular in buying your products have become irregular. Also, evaluate the fellow competitors. If they have somewhat gone through the same situation, then probably your efforts are not much to be blamed.

If you saw your brand going unnoticed
The first impression plays a key role in persuading the role. If relatively fewer inquiries have been pouring in – it could be due to poor branding. Or more apt to say, irrelevant branding. Even the taste of customers changes over years. So the branding needs to be revitalized time and again. Little changes will do.

With the onset of the new year, LemonGrit is sure the mind of all you entrepreneurs is booming with high future expectations from the business. May revising the 2015 scenario, help in meeting your expectations.


Four Branding terms every businessman should know

Conversational knockout is not very good thing to happen during a meeting. And, it’s not only regarding a meeting, certain terms bring more clarity if known. So here are the Four Branding terms every businessman should know –

1.) Brand Architecture
A certain title that names the company. That company offers different products and services. These products and services form the different sub-brands. And, these sub-brands probably are further divided into several categories. So, there needs to be a pyramid structure mentioning the brand hierarchy. This structure is termed as brand architecture.

2.) Brand Equity
It is the value of the brand that customers prize. Attaining a high Brand Equity may take years of perseverance. The durability of the product, High-quality packaging, designing – every factor comes into account.

3.) Brand Experience
All brands evoke some sensations, they could be positive as well as negative. There are numerous ways a customer can experience the brand; be it the quality of paper in which it is packaged, color composition, or the content. An intelligent branding leaves positive imprints on the minds of consumers.

4.) Brand extension
Before reaching a successful stage, a business goes through many challenges and changes. There could be more product ranges that come into the picture after few years. But, since the umbrella brand is already established, the new product launch won’t necessarily struggle to carve a niche. This phenomenon is called Brand Extension.

It’s important to understand the terms related to Branding so as to understand the process better.