Why and how to thank your customers online?

On the occasion of Thanksgiving Day, let’s discuss the powerhouse of your business – the treasured customers! But, do they even know they are so special to you. Let them know.

Why and how to thank your customers online?

Why thank
In a busy life, even if the buyer is a loyalist to the brand, he/she is too busy to pay any ‘extra attention’. But, as a business owner you should aim to give a memorable experience to the target audience. It may help in carving a niche in the customer’s heart. By, thanking the consumers, we indeed secure their loyalty for us. Once, the customer feels appreciated, he/she is subconsciously motivated to buy the product again.

Why thank on social media
The segment which you address might not visit a certain place, may not pick calls from unknown numbers, and not read the forwarded SMS. But, an online thanksgiving has a good probability to work as most of the customers regularly check out their emails, twitter, facebook and other online accounts.

How to deliver thanks on social media
Let’s say you own a restaurant, and a number of customers regularly order food from your place. Post a personalized message on their facebook account, giving a discount or free treat. If some customers often like your posts then do like their few tweets time and again. It will make them feel important. Let the tone of the voice be like a shout out giving the buyer an exclusive treatment.

Gaining more customers via word of mouth is a matter of pride. Allow the buyers to do it for you while you make them feel special. Happy Thanksgiving Day 🙂

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Importance of branding in marketing

 Although marketing and branding have very different motives, the former becomes more effective provided the product is branded well. So, when the manager is all set to market the product/service, the Importance of branding plays an indispensable role.

Importance of branding in marketing

Proper communication: When the product itself has an attractive branding based on a thorough market study, the communication becomes smoother. The branding already speaks a lot about the product.

 Assures trustworthiness: Usually, a good branding is associated with fair quality as all the established names pay a high weighage to the brand image. When a commodity is branded well, it subconsciously generates value in the consumer’s mind.

An emotional connect: As mentally stimulating the audience is an important facet to the branding. A successful branding will have everything in sync, be it the color, font, color, design, content and what not! It’s designed to emotionally touch the potential buyers.

The branding strikes the right chord of communication to highlight your product’s benefits. You wholeheartedly try to bring out the best in a market. So let it be conveyed via a brilliant branding.

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Start from the scratch. How to name your brand?

Your brand name is the main verbal identity of your business and most probably, the first impression. Can you risk it? On the other hand, there is no hard and fast rule of how to name! Let’s ease off your enigma. Give a thumbs up, if your brand name has the following features –

Start from the scratch. How to name your brand?

It’s easy to memorize – The name of the brand should avoid heavy-duty words. The title is supposed to be simple, crisp and catchy. In order to achieve this objective, you may pick words used in colloquial language.

It’s easy to pronounce – Avoid using terms that consist silent words. In fact, try to use words that are common in the potential customer’s lingo. It evokes a sense of familiarity among them. The chances of your brand’s name getting recognition become high.

It defines the Brand USP – When anyways you have to title your business, let the name say it all. Make the use of a name to define the product’s benefits. It’s a very tricky thing to accomplish, quite challenging to one’s creativity.

Of course, the good name sells only for once and rest is up to the quality and price of the product. But, won’t you like to name your brand in such a way that the potential buyer is compelled to notice it?

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