Three key steps that lead to a premium packaging

The quality of the product is definitely a spokesperson for its value. But, in the beginning, factors like packaging, advertising and price reflect the product’s worth. And, because food commodities are more personal to a customer, their packaging also influences his mind.

Three key steps that lead to a premium packaging –

– Draw a concept: A packaging is so much more than it. It can be a storyteller, reflection of a class, need or feel. Think how can you bestow the value of your brand on the cover of the product. For example, a select tea brand still retains its centuries-old design on the packet. It instantly gives the vintage feel to the customer. Such a design subconsciously convinces the potential buyer that the brand is old enough and thus, likely to be reliable. Ask yourself – what do you want to convince and what is the best creative way to go for it.

– Packaging material matters: Close your eyes and touch the packaging of two brochures. By the quality, thickness and softness of the paper, you can easily judge which brochure belongs to a more premium brand. The same goes for the material of packaging. Use a metal or a good quality paper, a fabric – whatever compliments the brand identity. Being different often fetches attention from customers. And, of course, quality is a must.

– Polishing the final outcome: After finalizing the packaging material and the concept, all you are left with is joining the dots. If the size of the packaging is big enough, don’t overwhelm it with content or images. The entire game is about a balanced use of the pictures, colors, font, and text.

The first impression often becomes the last one. Win the heart of your customers via an impressive packaging.

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Is your campaign successful – if it has these 3 features then yes!

The purpose of a campaign is to make the brand talk of the town. It indirectly results in more buyers. Then maybe more sales and  more profit. But sometimes, a campaign is required to rebuild or refresh the image of a stagnant brand. So, Is your campaign successful – if it has these 3 features then yes!

Ideas shortlisted from the shortlisted ones
The grass is greener on the other side. Most of the ideas sound exciting and unique in the beginning. But, you need to have as many participants and ideas as possible. The participants will delete and crop the ideas till the last possible argument. Finally, you will be left with that one campaigning strategy that’s meant for your brand.

Ideas that interact with the customers
A customer’s signature to spread green awareness doesn’t suffice. He does it so many times, a signature is not remarkable enough for him to appreciate a brand. Your campaign has to register in his mind. Propose your customers to draw, write, speak, capture, cycle or whatever that they themselves can remember doing. Make them do something that makes your brand memorable.

Ideas that can spread
As a brand owner, you may start an extensive  campaign,  and call the media to cover it. But if the campaign itself is not worthy, nothing will pay off. The famous ‘share your coke’ campaign was started in a small town, but it got popular because it did have a substance. So, instead of making it begin big, let it end big with original ideas.

The most difficult part of the brand campaign is to generate a feasible idea that can move the customers. Your campaigning strategy has to have that impact. Rather than in being a rush to start, patiently confirm the concept. Better be a bit late to come up with satisfying approaches. 

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Outdoor advertising – will it work for your brand?

You shop online, you read online. Everything has become digitized. But the culture of outdoor advertising still prevails.
Outdoor advertising – will it work for your brand? A recent article published in the Forbes Magazine highlighted a study on outdoor advertising. The result is intriguing –

It concluded that more than seventy percent that is nearly two-third of the total travelers notice the billboards. If the first impression of the board fails to make a mark, the audience also doesn’t read the headline. So, you see the advertising creatives got to be smart and witty.

The study also inferred that if the advertisement is about an event, restaurant or something funny, more than half the viewers would go for it later. But, if it is about some television series, radio station or website, the business would receive a response between twenty-eight to forty-four percent only.

If we go by this study, we can say that for a restaurant or food business, outdoor advertising is surely going to work. Food is something that can tempt anybody anywhere.

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