Instagram Marketing tips

Food business marketing has many dimensions. One of them is the online media. These days, apart from Twitter and Facebook, there is focus on many other social media platforms including Instagram. As it is comparatively new, let’s throw light on the major Instagram Marketing tips.
1. Start with the username, the first impression is the last one
The username should be a two-word summary for your business offerings or the brand you own, For instance if XYZ is in the field of offering copywriting services, the username could be XYZcopywriter. It gives a professional and instant message. Also, try to include a catchy yet formal term so that the online visitor immediately registers your presence.
2. Profile shouldn’t be ‘incomplete’
The overview of your profile should precisely and briefly describe the service or product. What you should aim is a little words about yourself with no or minimal use of flowery language. Try to Mention facts only. A suitable yet relaxed looking profile image to establish better relativity with the potential customer is a must. A link to your website is also compulsory for those aiming good returns.
3. Instagram Facebook Connectivity to connect with the world better
Instagrams is a part of Facebook. As the title says, connecting these two media will yield you more reachability. Farther is the social media reach, the better. Isn’t it?
4. Create an Instagram tab on the FB page –
Time is money. Getting two at the price of one is undeniably a desirable deal. The smart marketers who have created an Instagram tab on FB page have a huge bonus point. The moment they share their pictures on Instagram, these pics reach the corresponding facebook audience too. So, Have you started saving your time?

Branding, Marketing, Advertising – The Basics

Feeling puzzled but don’t even know about it? You need to know about Branding, Marketing, Advertising – The Basics. I mean that’s how a smart businessman with very little understanding of marketing and related stuff would feel! It’s imperative to know the fundamentals so that you identify your wants, After all, you need to put your wants in the right words. Keep all the confusions aside, let’s know the basic difference between Branding, Marketing and Advertising. Read below –
Marketing – It is the communication that your business generates among others. It includes the advantages, features and value of your organization. And the stakeholders, partners, and consumers form the Target Audience. The one way to make a strong position in the marketing regard is to carefully monitor what you inform the audience. Be it a direct information or indirect. The TA should only know what has already been filtered by you.
Advertising – It is the communication that your business generates among others TIME AND AGAIN. Marketing progresses as well as changes at frequent intervals. But an ideal advertising strategy should be uniform for a long period. Therefore, a very thorough research forms a strong backbone for an effective advertising campaign.
Branding: It is the communication which we receive from others. It is the image of the product/service on the customer’s mind. Suppose, you happen to market your brand wearing chappals. But if that doesn’t leave any ‘bad’ impression on people – it means you already have established a strong brand. The popularity level of the brand has reached a certain level, that is why wearing chappals is unnoticeable to the audience.

Improve Landing Page, Increase Conversion Rates

The landing page is the first impression that a client receives about the online presence of your organisation. And, as they say, the first impression is the last impression. Improve Landing Page, Increase Conversion Rates. So, what to do? Well, read the below features and incorporate them in your landing page –

1. A headline that strikes the right note
Write something that gives the viewer a feeling – ‘this is something I was indeed looking for’. The message is in the bold and bright colours. It will immediately click the readers’ mind. Don’t overdo with the words. Keep it simple, subtle and direct.

2. The effect of colors
Try to use three main colours. Too many colours result in a less sophisticated view. Every shade has a personality. Make sure that it corresponds with the persona of your brand. Also, the prime colours should contrast each other. It would help in evoking the feeling of clarity.

3. A picture is worth a thousand words after all
Use a picture that is ambitiously envisaged by the customers. Pictorially try to reach the customers via developing specific feelings. For instance, an emotion of good food can be invoked by showing a healthy person enjoying healthy food.

4. Structured content, less content
The reader would never want to be overloaded with content. It is advised to structure the landing page content. It may be organised in points. Or, if it is in paragraphs then assign a sub-heading. So, that the reader only reads it, when they want to. Don’t burden the landing page with too much of words or sections.