The three thumb rules for re-designing the logo

Has it been ages the logo of your company was last designed? Does it seem to belong from an old school of thought to be able to relate with the current generation? It’s time to revise it. Here are The three thumb rules for re-designing the logo 

a)      History can pay off: Read about the chronological history of the organization. Pick a groundbreaking event. Weave the logo around it. That’s one of the ideas. It helps in building a respectable image of the brand.

b)      The simpler the better: Readers won’t give a special time to observe the logo. Rather the logo has to be simple and sorted to compel them to notice it. Choose well-defined and basic shapes, understandable font, and maximum 3-4 colors.Too many colors are only good to bewilder the reader.

c)      Modern yet traditional: Changing the logo from the scratch is not a suitable decision. Audiences may not recognize the new logo and mistake it as the branding character of a new brand. Rather the already existing logo and bring some modern changes to it. So that there is a fine balance of evolving with time yet retaining the past legacy.

However, the need of redesigning the logo should be well comprehended before taking a major step. Your brand is the way audiences view your product. A logo should complement it.

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Position your food brand as premium

The main quest is about how to Position your food brand as premium. That cornflakes brand is relatively more expensive. Would we buy that? Yes. Why? Because it is a ‘premium’ brand. Position your food brand as premium –

It’s a matter of honor and achievement to evolve your brand as a premium one. It’s a proud feeling when customers are willing to pay a little extra to buy your product. Here are a few points to consider if you are in this race of getting your brand this ‘special label’ –

a) Tell the world what best your product has got
Yeah, do it. But without blowing the trumpets. Begin with the product formation only. Make it different in a relevant fashion. Suppose you own a tea brand. You may add Tulsi flavor to it. Talk about the benefits of Tulsi.

b) Name, color, font, diction, design, and tone of voice – make them premium too
If we figure out the various branding aspects of a premium food brand, they all used the effective tool of subtility. No boasting, but an indirect and sober communication would do. Of course, the brand communicates through color, food photography and what not. Keep everything in mind.

c) Quality is the king, most important to remember
The brand is like a personality to customers. And a personality should strike the interiority and exteriority balance that is the quality and branding should define each other.

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Four Branding Formulas That Are Universal

Big brands are big brands because they all have certain branding strategies in common. It’s obvious you would like to know these Four Branding Formulas That Are Universal. Here are they –
1. Every communication medium speaks the slogan of uniformity
The font, standard colors, logo and other information should be same in all the interactive agencies. Be it the t.v. channel, radio, print media or packaging. So that readers don’t receive different identities of the same brand from different channels.
2. One person, one brand
Let an able creative head manage your brand. Too many cooks spoil the dish. One manager would ensure one school of thought for the product. However, if too many people with too many ideas would be there, distortion will only be the message the audience would receive.
3. Tell a story, not just give an information
Produce interesting videos or audios that have a story. The story should anchor the core philosophy of your brand. Gone were the days were sheer advertisement would impact the viewers. Now, they want a short movie and not just an ad piece.
4. Market study for remarkable branding
The branding is like a game of shooting. If you miss the spot, the game is over. And the right spot in business is the right target audience. Know the preferences and response of the audience through research. And, the research might be conducted via phone calls, online survey, market study etc.
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