Brand plays the role of an ambassador to impress the customers. But do you know which customer segment to impress?
The Right Target Audience for Rich Food Branding is the key to successful business. Here are a simple steps to recognize the right set of individuals who would buy your food product/service –
1. Before recognizing the TA, know your product –
How can you start building without planning? Analyze your product from economical, USP, usable, age group, gender, cultural, and geographical point of view. Categorize the traits and picture the apt assortment of customers.
2. Right in the field, detect the customers’ preferences –
After doing the thesis on your product, it’s time to wear those detective shoes. Visit the shopping complex/market, magnify the personalities who buy the products falling in the same usable zone. Read the buyer’s mind, what affect them the most.
3. Direct and Develop –
Obviously, the underlining school of thought that defines the branding would remain same. However, since the taste of the customers is bound to evolve with time so is your product! Keep adding and editing the features of your food product/service although definitely not on a frequent basis.
Half the branding issue is resolved once you identify the appropriate audience to address. This creates the support on which you draw the sketch of your organization’s brand identity.