Right Target Audience for Rich Food Branding

Brand plays the role of an ambassador to impress the customers. But do you know which customer segment to impress?

The Right Target Audience for Rich Food Branding is the key to successful business. Here are a simple steps to recognize the right set of individuals who would buy your food product/service –

1. Before recognizing the TA, know your product –
How can you start building without planning? Analyze your product from economical, USP, usable, age group, gender, cultural, and geographical point of view. Categorize the traits and picture the apt assortment of customers.

2. Right in the field, detect the customers’ preferences –
After doing the thesis on your product, it’s time to wear those detective shoes. Visit the shopping complex/market, magnify the personalities who buy the products falling in the same usable zone. Read the buyer’s mind, what affect them the most.

3. Direct and Develop –
Obviously, the underlining school of thought that defines the branding would remain same. However, since the taste of the customers is bound to evolve with time so is your product! Keep adding and editing the features of your food product/service although definitely not on a frequent basis.

Half the branding issue is resolved once you identify the appropriate audience to address. This creates the support on which you draw the sketch of your organization’s brand identity.

Fabulous four for a successful website

Fabulous four for a successful website

Content is the key!
Despite there would be jaw-dropping visuals and organised tabs, your website cannot be liked unless the content itself doesn’t seem to appeal the target audiences. Here, are the “fabulous four for a successful website” — steps that would make your website a source that yields you handsome money.
1. Regular uploading of quality content – Posting relevant material not infected with plagiarism and truly devoted to helping the targeted customers out is the solutions. It could be in the form of the blog, humour, tips, feedback and whatever works! The number of likes would increase gradually.
2. Wait till the appropriate opportunities arrive – After weeks and months of diligence, you would surely reach a stage where your brand’s website gets MORE THAN 1000 likes per day. And then comes the right onset of joining the network. However, it depends on the type of interface you are joining and level of your website’s site traffic. Luckily, Google would include your website in the network even if it has decent trafficking.3.You should be able to appreciate the ad before the viewers do- Don’t rush into options. Analyse if you yourself like the ad, is it visually okay, does it go with the kind of content? Once, you find the suitable one, let it be shown on your website.

4. The number that makes sense – There are ads which can fill your locker with money and they are meant for ‘premium’ positions. They are advantaged with high visibility factor. But, readers don’t seek endorsements on a website. Maintain a balance. Don’t exceed the limit by three. Otherwise, there will be only ads and no interest!


Rational Ag by lemongrit.com

Rational AG celebrated its 5 years in India

Last week we attended a wonderful event by Rational. Held in Gurgaon, it witnessed an overwhelming response from the customers. Rational AG celebrated its five years in the country.

The Managing Director Hiroshi Akai also addressed the visitors – briefing them about the development of a new training center in India. It would aid in developing more automated paths for the Indian Cuisine.
The chefs meticulously demonstrated; cooking a range of items by the use of Rational appliances. The food came out to be very luscious and absolutely up-to-mark. In fact, it became a treat for the customers.
Rational Ag by lemongrit.com